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Photography

This section explains the new photographic style that illustrates the Davenport University tagline of “Get where the world is going.” All shots must have energy, whether it’s the subject of the shots or the surrounding elements in the photographic composition: something is happening.

All angles of the shot must be unique to help give the viewer the sense that there is something more happening beyond the picture. The angle of the shots must help convey emotion, power, impression, energy and honesty. All photography must include a diverse student body (ethnicity, gender and age).

A talent release agreement must be supplied by the photographer and signed by the talent on or before the shoot day. Release agreements signed by the talent allow Davenport University to use the talent in all communication materials for the University.

Overall Photography Style

The new photographic style for DU Marketing/Communications shows movement, giving the viewer the impression there is something happening. The motion can be either in the foreground or background.

The subject of the shot must not be aware the camera is taking his or her picture. The shot must always indicate the subject is involved with other students, an instructor or class assignment.

Classroom Environment / Faculty

In a classroom environment, all subjects in the shot should not appear to be aware of the camera. The composition of photos A, B, C and D must invite you into the photograph. In the foreground or background, there should be motion. The motion helps give the viewer a sense something is happening.

Depending on the camera angle, the motion creates the depth needed in the picture to achieve the style of photography that embodies the idea of “Get where the world is going.” The shot must always indicate the subject is involved with other students, instructor or class assignment.

Student Life and Staff

Student life subjects in the shot are not aware of the camera. The composition of shots A, B and C invite you into the photograph as though you were on the outside of the framing of the shot. Foreground or background objects help add to the shot as well as motion. All of this helps give the viewers a sense something is happening. Depending on the camera angle, the motion creates the depth needed in the picture to achieve the style of photography that expresses the idea “Get where the world is going.”

The shot must always indicate the subject is involved with other students. Subject also must wear appropriate clothing.

Photographing Outside of Classrooms

Subjects in the shot are not aware of the camera. The composition of shots A,B, C, D and E invite you into the photograph as though you were on the outside of the framing of the shot. It helps to have objects in the foreground or background to shoot through. Motion will also help give the viewers a sense something is happening. Depending on the camera angle, the motion creates the depth needed in the picture to achieve the style of photography that expresses “Get where the world is going.” The subject must be engaged with studies or other students. All photography must reflect a diverse student body (age, ethnicity and gender). Try to avoid the subject smiling at the camera.