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Contact a DU admissions representative and see your future, today.
Call us today at 1-800-686-1600.
A Business Degree Puts You in the Lead
Davenport University was founded as a business school in 1866. A lot has changed, but one thing that hasn’t is our passion for shaping business leaders. Davenport’s Donald W. Maine College continues to produce outstanding business leaders around the world. Our bachelor’s degree in General Business is our most versatile choice and a powerful path to success.
This degree is for you if you:
- Have an associate or trade degree or have taken courses towards an associate degree
- Want the most flexibility in selecting from a wide range of business courses
- Aren’t sure of a specific focus area
- Enjoy interacting with people at all levels of the organization
- Enjoy problem-solving
- Feel comfortable anticipating, initiating and coping with change
- Seek to develop critical thinking, strategic decision making and analysis skills
- Are interested in advancing from a professional level to a managerial role in your career
With Davenport’s General Business bachelor’s degree, you’ll graduate with a complete education that incorporates major business disciplines and supporting competencies for a well-rounded knowledge base:
- Operations
- Management
- Strategic Planning
- Finance
- Business ethics and social responsibility
In-Demand Careers
Small businesses have generated nearly 80 percent of the new jobs in the U.S. since 2000. U.S. Bureau of Labor reported 2011 starting salaries for entry level administrative services jobs at $77,890. Business opportunities are varied and projected to continue to grow at an average pace through 2020. A business degree is versatile, including positions such as:
- Business Analyst
- CEO
- Entrepreneur
- General/Operations Manager
- Finance/budget Analyst
- Leader of a small business or family business
- Market Research Analyst
- Operations Research Analyst
- Sales Manager
Why Davenport?
- The national reputation of Davenport’s curriculum and instructors
- Our award-winning, national title-holding student business chapters in BPA, DECA, CEO and National Management Association
- Many organizations across Michigan and the nation regularly hire DU graduates
- The Certified Global Business Professional (CGBP) Licensing is available to graduates
The DU Advantage
- Courses available online or in classroom
- State-of-the-art online technology and support
- High quality coursework
- 11 campuses statewide
- Low student-to-faculty ratio
- Specializing in careers of the future
- Practical, in-field experiences
Talk to a DU advisor at your campus about creating a flexible schedule that works for you.
Full Curriculum
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • GEN BUS BBA
The General Business degree prepares students to enter either the business or government sectors as general managers. Presented with learning opportunities ranging from lecture and textbook study to case analysis and business simulations, students are grounded in the fundamentals of business, with emphasis on critical thinking and problem solving. The substantial number of elective courses allows students to tailor this degree program to individual career objectives.
Option 1 is specifically designed for those who have already attained an associate’s degree. The distinctive feature of this program is its recognition of the expertise evidenced by the earned associate’s degree. The associate’s degree must include at least 24 semester hours (36 quarter hours) in a suitable major area of study that is not business, health, technology, general studies or liberal arts.
**Which class should I take? When should I take it? Please click here [2] for a recommended program sequence.
| Foundations of Excellence | 39 cr. | |
|---|---|---|
| COMM120 [3] | Presentation Techniques | 3 cr. |
| ECON200 [3] | Microeconomics | 3 cr. |
| ECON201 [3] | Macroeconomics | 3 cr. |
| ENGL110 [3] | Advanced Composition | 3 cr. |
| ENGL109 [3] | Composition | 3 cr. |
| ENGL311 [3] | Professional Writing | 3 cr. |
| FRSM100 [3] | Career and Education Seminar | 3 cr. |
| MATH125 [3] | Intermediate Algebra | 3 cr. |
| STAT220 [3] | Introduction to Statistics | 3 cr. |
| SOSC201 [3] | Diversity in Society | 3 cr. |
| HUMN [3] | Humanities Elective | 3 cr. |
| SOSC [3] | Social Science Elective | 3 cr. |
| ENVS125 or SCI/MATH [3] | Environmental Studies or Science/Mathematics Elective | 3 cr. |
| Foundations of Business | 32 cr. | |
|---|---|---|
| ACCT201 [3] | Accounting Foundations I | 4 cr. |
| ACCT202 [3] | Accounting Foundations II | 4 cr. |
| BITS211 [3] | Microcomputer Applications: Spreadsheet | 3 cr. |
| BUSN120 [3] | Introduction to Business | 3 cr. |
| BUSN210 [3] | Professional Ethics | 3 cr. |
| CISP112 [3] | Applied Information Technology | 3 cr. |
| FINC211 [3] | Corporate Finance | 3 cr. |
| LEGL210 [3] | Business Law Foundations | 3 cr. |
| MGMT211 [3] | Management Foundations | 3 cr. |
| MKTG211 [3] | Marketing Foundations | 3 cr. |
| Major | 43 cr. | |
|---|---|---|
| OPT1 [3] | OPTION 1 - Completed Associate Degree on file | 24 cr. |
| BUSN303 [3] | Business Research | 3 cr. |
| BUSN488T [3] | BBA Major Field Test | 0 cr. |
| BUSN495 [3] | Business Planning Capstone | 4 cr. |
| FINC223 or FINC235 [3] | Entrepreneurial Finance or Financial Analysis for Business Managers | 3 cr. |
| GPMT350 [3] | Principles of Project Management | 3 cr. |
| HRMG213 [3] | Human Resource Management | 3 cr. |
| MGMT375 [3] | Leadership Theory and Discovery | 3 cr. |
| Open Electives | 6 cr. | |
|---|---|---|