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Contact a DU admissions representative and see your future, today.
Call us today at 1-800-686-1600.
Turn Your Passion into a Paycheck
Whether your interest in sports has been as an athlete, fan, mentor or just a love of the game, this degree is an exciting path that transforms a hobby into a rewarding career.
Our bachelor’s of business administration (BBA) degree in sports management is designed to teach you the business of of secondary-education, college and professional sports. The rapidly growing industry offers opportunities around the world. Our program aligns with the North American Society for Sports Management (NASSM) standards. This is a great degree choice if you:
- Are interested in the industry of sports marketing, service, or operations
- Relate well to people from all walks of life
- Have or would like to develop strong public presentation skills
- Have strong verbal and written skills
- Can work independently or with minimum supervision
- Have strong organizational skills
- Are willing to relocate
Compare – Why We're Better
Many universities offer programs in a broad “Recreation, Leisure and Sport” degree. These programs are generally non-business focused. They provide a health or natural science curriculum that results in a Bachelor of Science degree – without a foundation in business. Ours offers more, building a strong business foundation that is applied to the sports industry. This also offers you maximum flexibility – a BBA is a relevant credential to any industry.
As a student of Davenport’s program, you’ll receive:
- A complete business-based education
- Targeted courses unique to the sports industry
- Education in three areas of sports business: Performance, Production and Promotion
Our program also gives you the benefit of six credits (400 hours) of sports management work experience with a sports business/management organization, to give you an exciting, hands-on look at what your future could hold.
Focused on Sports Marketing?
You might also be interested in our Bachelor of Business Administration Marketing degree with a specialty in Sports Marketing.
In-Demand Careers
There are many avenues of work available to you as a sports management graduate. Due to the popularity of sports-related careers vs. the number of positions available, competition is high. The national and Michigan median salary statistics for related positions show strong earnings potential!
| Median Salaries | ||
| Job Title | Salary (Michigan) | Salary(National) |
| Athletic Director | 79,224 | 90,887 |
| Golf Director | 75,432 | 85,806 |
| Sports Agent | 80,160 | 84,369 |
| Sports Marketing | 94,235 | 108,108 |
| Product Management Director | 118,460 | 116,363 |
| Gameday Operations | 68,369 | 68,021 |
| Public Relations Director | 54,255 | 60,228 |
| Sports Director | 88,498 | 100,668 |
Prepare yourself as an ideal candidate who will stand out, with a DU degree. Additional positions you’ll be qualified for include:
- Event Manager
- Facilities Manager
- New business/Media development
*U.S. BLS data May 2011and www.payscale.com/
Why Davenport?
- The national reputation of Davenport’s curriculum and instructors
- A universal business foundation tailored to the sports industry
- Many organizations across Michigan and the nation regularly hire DU graduates
The DU Advantage
- Courses available online and in classroom
- State-of-the-art online technology and support
- High quality coursework
- 11 campuses statewide
- Low student-to-faculty ratio
- Specializing in careers of the future
- Practical, in-field experiences
Talk to a DU advisor at your campus about creating a flexible schedule that works for you.
Full Curriculum
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • SPRT MG BBA
Students gain skills in business fundamentals and specific sport management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sport venue management. Graduates earn a Bachelor of Business Administration degree with a major in Sport Management.
**Which class should I take? When should I take it? Please click here [2] for a recommended program sequence.
| Foundations of Excellence | 39 cr. | |
|---|---|---|
| COMM120 [3] | Presentation Techniques | 3 cr. |
| ECON200 [3] | Microeconomics | 3 cr. |
| ECON201 [3] | Macroeconomics | 3 cr. |
| ENGL109 [3] | Composition | 3 cr. |
| ENGL110 [3] | Advanced Composition | 3 cr. |
| ENGL311 [3] | Professional Writing | 3 cr. |
| FRSM100 [3] | Career and Education Seminar | 3 cr. |
| MATH125 [3] | Intermediate Algebra | 3 cr. |
| STAT220 [3] | Introduction to Statistics | 3 cr. |
| SOSC201 [3] | Diversity in Society | 3 cr. |
| HUMN [3] | Humanities Elective | 3 cr. |
| SOSC [3] | Social Science Elective | 3 cr. |
| ENVS125 or SCI/MATH [3] | Environmental Studies or Science/Mathematics Elective | 3 cr. |
| Foundations of Business | 32 cr. | |
|---|---|---|
| ACCT201 [3] | Accounting Foundations I | 4 cr. |
| ACCT202 [3] | Accounting Foundations II | 4 cr. |
| BITS211 [3] | Microcomputer Applications: Spreadsheet | 3 cr. |
| BUSN120 [3] | Introduction to Business | 3 cr. |
| BUSN210 [3] | Professional Ethics | 3 cr. |
| CISP112 [3] | Applied Information Technology | 3 cr. |
| FINC211 [3] | Corporate Finance | 3 cr. |
| LEGL210 [3] | Business Law Foundations | 3 cr. |
| MGMT211 [3] | Management Foundations | 3 cr. |
| MKTG211 [3] | Marketing Foundations | 3 cr. |
| Major | 43 cr. | |
|---|---|---|
| BUSN303 [3] | Business Research | 3 cr. |
| BUSN488T [3] | BBA Major Field Test | 0 cr. |
| BUSN495 [3] | Business Planning Capstone | 4 cr. |
| FINC223 or FINC235 [3] | Entrepreneurial Finance or Financial Analysis for Business Managers | 3 cr. |
| HRMG213 [3] | Human Resource Management | 3 cr. |
| LEGL334 [3] | Legal Aspects of Sport Management | 3 cr. |
| MGMT214 [3] | Sport Management Foundations | 3 cr. |
| MGMT223 [3] | Sports in Society | 3 cr. |
| MGMT335 [3] | Global Sport Industry | 3 cr. |
| MGMT364 [3] | Sport Operations and Facilities Management | 3 cr. |
| MGMT421 [3] | Sport Governance and Regulation | 3 cr. |
| MKTG215 [3] | Sport Marketing | 3 cr. |
| MKTG350 [3] | Sport Advertising and Promotion | 3 cr. |
| MGMT290S and [3] | Sport Management Internship and | (3) cr. |
| MGMT490S or [3] | Sport Management BBA Internship or | (3) cr. |
| MGMT490S [3] | Sport Management BBA Internship | 6 cr. |
| Open Electives | 6 cr. | |
|---|---|---|