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A Business Degree Puts You in the Lead

Davenport University was founded as a business school in 1866. A lot has changed, but one thing that hasn’t is our passion for shaping business leaders. Davenport’s Donald W. Maine College continues to produce outstanding business leaders around the world. Our bachelor’s degree in General Business is our most versatile choice and a powerful path to success.

This degree is for you if you:

  • Have an associate or trade degree or have taken courses towards an associate degree
  • Want the most flexibility in selecting from a wide range of business courses
  • Aren’t sure of a specific focus area 
  • Enjoy interacting with people at all levels of the organization 
  • Enjoy problem-solving 
  • Feel comfortable anticipating, initiating and coping with change
  • Seek to develop critical thinking, strategic decision making and analysis skills 
  • Are interested in advancing from a professional level to a managerial role in your career

With Davenport’s General Business bachelor’s degree, you’ll graduate with a complete education that incorporates major business disciplines and supporting competencies for a well-rounded knowledge base:

  • Operations
  • Management
  • Strategic Planning
  • Finance
  • Business ethics and social responsibility

In-Demand Careers

Small businesses have generated nearly 80 percent of the new jobs in the U.S. since 2000. U.S. Bureau of Labor reported 2011 starting salaries for entry level administrative services jobs at $77,890. Business opportunities are varied and projected to continue to grow at an average pace through 2020. A business degree is versatile, including positions such as:

  • Business Analyst
  • CEO
  • Entrepreneur
  • General/Operations Manager
  • Finance/budget Analyst
  • Leader of a small business or family business
  • Market Research Analyst
  • Operations Research Analyst
  • Sales Manager

Why Davenport?

  • The national reputation of Davenport’s curriculum and instructors
  • Our award-winning, national title-holding student business chapters in BPA, DECA, CEO and National Management Association
  • Many organizations across Michigan and the nation regularly hire DU graduates
  • The Certified Global Business Professional (CGBP) Licensing is available to graduates

The DU Advantage

  • Courses available online or in classroom
  • State-of-the-art online technology and support
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences
  • Talk to a DU advisor at your campus about creating a flexible schedule that works for you.

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Full Curriculum


The General Business degree prepares students to enter either the business or government sectors as general managers.  Presented with learning opportunities ranging from lecture and textbook study to case analysis and business simulations, students are grounded in the fundamentals of business, with emphasis on critical thinking and problem solving. The substantial number of elective courses allows students to tailor this degree program to individual career objectives.

# Students choosing an Emphasis in Entrepreneurship should complete FINC223.
+ Students choosing an Emphasis in Operations Management, Marketing, or Professional Selling should complete FINC235. 

**Students must complete a minimum of 30 semester credit hours at Davenport to fulfill residency requirements. This includes at least 16 semester credit hours of their Major requirements including BUSN495 Business Planning Capstone course at Davenport.

This degree program may not be used as part of a double major.


***Which class should I take? When should I take it? Please click here for the program sequence. (pdf download)

Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125 or SCI/MATHIntroduction to Environmental Studies or Science/Math Elective3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Business32 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN120 or BUSN*Introduction to Business or Business Elective3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
LEGL210Business Law Foundations3 cr.
MGMT211Management Foundations3 cr.
MKTG211Marketing Foundations3 cr.
Major28 cr.
BUSN225International Business3 cr.
BUSN303Business Research: 21st Century Tools3 cr.
BUSN488TBBA Major Field Test0 cr.
BUSN489 or MGMT490Field Experience in Business or Management BBA Internship3 cr.
BUSN495Business Planning Capstone4 cr.
FINC223 or FINC235Entrepreneurial Finance or Financial Analysis for Business Managers3 cr.
HRMG213Human Resource Management3 cr.
MGMT321Organizational Behavior3 cr.
MGMT357Operations Management3 cr.
MGMT440Strategic Management3 cr.
Open Electives - Apply previously completed credit here, choose an Area(s) of Emphasis, or select electives from the following list of classes:21 cr.
Emphasis in Entrepreneurship#(6) cr.
BUSN265Entrepreneurship3 cr.
BUSN311Business Planning for Entrepreneurs3 cr.
Emphasis in Human Resource Management (Choose 6 credits)(6) cr.
HRMG313Staffing Organizations3 cr.
HRMG431Negotiation and Dispute Resolution3 cr.
LEGL401Employment and Labor Law3 cr.
Emphasis in International Business (Choose 6 credits)(6) cr.
FINC320International Finance3 cr.
HRMG330International Human Resource Management3 cr.
LEGL320International Business Law3 cr.
MKTG421International Marketing3 cr.
Emphasis in Marketing +(6) cr.
MKTG320Marketing of Services3 cr.
MKTG404Business-to-Business Marketing3 cr.
Emphasis in Operations Management +(6) cr.
MGMT412Quality Management3 cr.
MGMT413Sustainable Supply Chain Management3 cr.
Emphasis in Professional Selling +(9) cr.
MKTG212Professional Selling3 cr.
MKTG305Sales Management3 cr.
MKTG342Advanced Professional Selling3 cr.