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A Business Degree Puts You in the Lead

Davenport University was founded as a business school in 1866. A lot has changed, but one thing that hasn’t is our passion for shaping business leaders. Davenport’s Donald W. Maine College continues to produce outstanding business leaders around the world. Our bachelor’s degree in General Business is our most versatile choice and a powerful path to success.

This degree is for you if you:

  • Have an associate or trade degree or have taken courses towards an associate degree
  • Want the most flexibility in selecting from a wide range of business courses
  • Aren’t sure of a specific focus area 
  • Enjoy interacting with people at all levels of the organization 
  • Enjoy problem-solving 
  • Feel comfortable anticipating, initiating and coping with change
  • Seek to develop critical thinking, strategic decision making and analysis skills 
  • Are interested in advancing from a professional level to a managerial role in your career

With Davenport’s General Business bachelor’s degree, you’ll graduate with a complete education that incorporates major business disciplines and supporting competencies for a well-rounded knowledge base:

  • Operations
  • Management
  • Strategic Planning
  • Finance
  • Business ethics and social responsibility

In-Demand Careers

Small businesses have generated nearly 80 percent of the new jobs in the U.S. since 2000. U.S. Bureau of Labor reported 2011 starting salaries for entry level administrative services jobs at $77,890. Business opportunities are varied and projected to continue to grow at an average pace through 2020. A business degree is versatile, including positions such as:

  • Business Analyst
  • CEO
  • Entrepreneur
  • General/Operations Manager
  • Finance/budget Analyst
  • Leader of a small business or family business
  • Market Research Analyst
  • Operations Research Analyst
  • Sales Manager

Why Davenport?

  • The national reputation of Davenport’s curriculum and instructors
  • Our award-winning, national title-holding student business chapters in BPA, DECA, CEO and National Management Association
  • Many organizations across Michigan and the nation regularly hire DU graduates
  • The Certified Global Business Professional (CGBP) Licensing is available to graduates

The DU Advantage

  • Courses available online or in classroom
  • State-of-the-art online technology and support
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences
  • Talk to a DU advisor at your campus about creating a flexible schedule that works for you.

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Full Curriculum


The General Business degree prepares students to enter either the business or government sectors as general managers.  Presented with learning opportunities ranging from lecture and textbook study to case analysis and business simulations, students are grounded in the fundamentals of business, with emphasis on critical thinking and problem solving. The substantial number of elective courses allows students to tailor this degree program to individual career objectives.

# Students choosing an Emphasis in Entrepreneurship should complete FINC223.
+ Students choosing an Emphasis in Operations Management, Marketing, or Professional Selling should complete FINC235. 


**Which class should I take? When should I take it?  Please click here for a recommended program sequence.

Foundations of Excellence 39 cr.
ACES100 Achieving Career and Education Success 3 cr.
COMM120 Presentation Techniques 3 cr.
ECON200 Microeconomics 3 cr.
ECON201 Macroeconomics 3 cr.
ENGL109 Composition 3 cr.
ENGL110 Advanced Composition 3 cr.
ENGL311 Professional Writing 3 cr.
ENVS125 Introduction to Environmental Studies 3 cr.
MATH125 Intermediate Algebra 3 cr.
SOSC201 Diversity in Society 3 cr.
STAT220 Introduction to Statistics 3 cr.
HUMN Humanities Elective 3 cr.
SOSC Social Science Elective 3 cr.
Foundations of Business 32 cr.
ACCT201 Accounting Foundations I 4 cr.
ACCT202 Accounting Foundations II 4 cr.
BITS211 Microcomputer Applications: Spreadsheet 3 cr.
BUSN120 Introduction to Business 3 cr.
BUSN210 Professional Ethics 3 cr.
CISP112 Applied Information Technology 3 cr.
FINC211 Corporate Finance 3 cr.
LEGL210 Business Law Foundations 3 cr.
MGMT211 Management Foundations 3 cr.
MKTG211 Marketing Foundations 3 cr.
Major 28 cr.
BUSN225 International Business 3 cr.
BUSN303 Business Research 3 cr.
BUSN488T BBA Major Field Test 0 cr.
BUSN489 or MGMT490 Field Experience in Business or Management BBA Internship 3 cr.
BUSN495 Business Planning Capstone 4 cr.
FINC223 or FINC235 Entrepreneurial Finance or Financial Analysis for Business Managers 3 cr.
HRMG213 Human Resource Management 3 cr.
MGMT321 Organizational Behavior 3 cr.
MGMT357 Operations Management 3 cr.
MGMT440 Strategic Management 3 cr.
Open Electives - Apply previously completed credit here, choose an Area(s) of Emphasis, or select electives from the following list of classes: 21 cr.
Emphasis in Entrepreneurship # (6) cr.
BUSN265 Entrepreneurship 3 cr.
BUSN311 Business Planning for Entrepreneurs 3 cr.
Emphasis in Human Resource Management (Choose 6 credits) (6) cr.
HRMG313 Staffing Organizations 3 cr.
HRMG431 Negotiation and Dispute Resolution 3 cr.
LEGL401 Employment and Labor Law 3 cr.
Emphasis in International Business (Choose 6 credits) (6) cr.
FINC320 International Finance 3 cr.
HRMG330 International Human Resource Management 3 cr.
LEGL320 International Business Law 3 cr.
MGMT330 International Management 3 cr.
MKTG421 International Marketing 3 cr.
Emphasis in Marketing + (6) cr.
MKTG320 Marketing of Services 3 cr.
MKTG404 Business-to-Business Marketing 3 cr.
Emphasis in Operations Management + (6) cr.
MGMT412 Quality Management 3 cr.
MGMT413 Sustainable Supply Chain Management 3 cr.
Emphasis in Professional Selling + (9) cr.
MKTG212 Professional Selling 3 cr.
MKTG305 Sales Management 3 cr.
MKTG342 Advanced Professional Selling 3 cr.