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Full Curriculum

MASTER OF BUSINESS ADMINISTRATION, MARKETING CONCENTRATION    39 CREDITS      MKT CON MBA
This concentration is designed for both professionals who desire to advance and entry level professionals who desire to grow in the dynamic and challenging marketing profession.  The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.

Davenport’s Master of Business Administration with concentrations requires a minimum of 39 credit hours leading to an MBA. The student should complete the core requirements prior to proceeding to concentration courses.

Foundations of Business Requirements
All students admitted into the Davenport University MBA are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of C or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational courses (500-level). Statement of Purpose will determine if student is required to take MGMT535 Managerial Communications.

ACCT510 Fundamentals of Accounting Principles and Concepts
BUSN520 Management and Marketing
FINC510 Foundations of Financial Management
MGMT535 Managerial Communications
STAT500 Statistics for Business

Core Courses18 cr.
ACCT640Managerial Accounting3 cr.
BUSN650Business Analysis3 cr.
ECON625Managerial Economics3 cr.
FINC620Financial Management3 cr.
MGMT645Organizational Development and Culture3 cr.
MKTG610Marketing Strategies 3 cr.
Concentration Courses18 cr.
MKTG680Applied Marketing Research and Segmentation3 cr.
Choose 15 credits from the following:(15) cr.
MKTG695Distribution Strategies3 cr.
MKTG698Multi-National Marketing Management3 cr.
MKTG700Strategic Pricing3 cr.
MKTG705Digital Marketing3 cr.
MKTG723Consumer Behavior3 cr.
MKTG757Strategic Brand Development and Management3 cr.
MKTG775Integrated Marketing Communication Strategy3 cr.
Capstone - Choose one of the following:3 cr.
CAPS781Business Study Abroad3 cr.
CAPS790MBA Capstone Internship3 cr.
CAPS799MBA Capstone Experience 3 cr.