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MARKETING POST-GRADUATE CERTIFICATE • 18 CREDITS • MKTG PGC
Post-Graduate Certificates may be awarded in any concentration area available in the MBA Program. These certificate programs provide an opportunity for recent MBA graduates to gain new knowledge and skills through concentrated programs of study by targeting specific areas of interest.
The Post-Graduate Certificate is designed for those who need to update their skills or who are considering a new career path.
|Concentration Courses||18 cr.|
|MKTG680||Applied Marketing Research and Segmentation||3 cr.|
|Choose 15 credits (five courses) from the following:||(15) cr.|
|MKTG695||Distribution Strategies||3 cr.|
|MKTG698||Multi-National Marketing Management||3 cr.|
|MKTG700||Strategic Pricing||3 cr.|
|MKTG705||Digital Marketing||3 cr.|
|MKTG723||Consumer Behavior||3 cr.|
|MKTG757||Strategic Brand Development and Management||3 cr.|
|MKTG775||Integrated Marketing Communication Strategy||3 cr.|