Back to Home
Market Intelligence

Davenport University strives to understand the market better than any other institution of higher education. 

The Office of Market Intelligence gathers and analyzes the information relevant to Davenport University’s markets specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.

The University focuses its market intelligence on several key areas: 

  • Demographics
    Understanding the student population surrounding each campus
  • Competition
    Understanding the higher education landscape in Michigan and across North America
  • Job market
    Monitoring labor market data, identifying the predominant industries and major employers surrounding each campus
  • Program management
    Continuous tracking of the business, health care and technology industries to identify changes in employers' needs so that we may tailor course and program offerings accordingly