MARKETING
(3 year Mohawk Diploma)
Bachelor of Business Administration Completion Guide
Minimum 120 Semester Credit Hours
| Foundations |
| ENGL311 |
Professional Writing |
3 cr |
| INTD499 |
Senior Seminar |
1 cr |
| SOSC |
Social Science Elective |
3 cr |
| INTD201 |
Diversity in Society or |
|
| HUMN |
Humanities Elective |
3 cr |
| |
| Major |
| MKTG310 |
Consumer Behavior |
3 cr |
| MKTG412 |
Marketing Research |
3 cr |
| MKTG430 |
Product Development/Management |
3 cr |
| MKTG440 |
Strategic Marketing |
3 cr |
In pursuing the BBA in Marketing the student must have completed foundational coursework in management, marketing, finance, and two sequential semesters of accounting principles.
In order to meet Davenport University residency requirements students must complete a minimum of 30 credit hours which must include 3 upper-level MKTG courses, the chosen specialty courses, MKTG440 and INTD499. It is highly recommended that the courses listed above be completed at Davenport University in order to meet this residency requirement. If an equivalent course was taken previously, another course may be chosen from those listed.
Students must complete a minimum total of 120 semester credit hours to earn a Bachelor of Business Administration Marketing degree. The total credit hours will include the completed 3 year diploma classes plus any courses completed through Davenport University. |