MARKETING
(2 year Mohawk Diploma)
Bachelor of Business Administration Completion Guide
Minimum 120 Semester Credit Hours
| Foundations |
| COMM120 |
Presentation Techniques |
3 cr |
| ECON201 |
Macroeconomics or |
|
| ECON202 |
Microeconomics |
3 cr |
| ENGL311 |
Professional Writing |
3 cr |
| FINC211 |
Corporate Finance |
3 cr |
| INTD499 |
Senior Seminar |
1 cr |
| LEGL210 |
Business Law Foundations |
3 cr |
| MATH320 |
Introduction to Statistics |
3 cr |
| MGMT211 |
Management Foundations |
3 cr |
| MKTG211 |
Marketing Foundations |
3 cr |
| SCI/MATH |
Science/Math Elective |
3 cr |
| SOSC |
Social Science Elective |
3 cr |
| INTD201 |
Diversity in Society or |
|
| HUMN |
Humanities Elective |
3 cr |
| |
| Major |
| MKTG212 |
Professional Selling |
3 cr |
| MKTG310 |
Consumer Behavior |
3 cr |
| Upper level MKTG elective |
3 cr |
| MKTG412 |
Marketing Research |
3 cr |
| MKTG421 |
International Marketing |
3 cr |
| MKTG430 |
Product Development/Management |
3 cr |
| MKTG440 |
Strategic Marketing |
3 cr |
| |
| Choose one of the following specialties (9 - 12 credit hours) |
| Advertising and Promotion Specialty |
| MKTG306 |
Creative Strategies |
3 cr |
| MKTG314 |
Media Planning |
3 cr |
| MKTG420 |
Integrated Marketing Communications |
3 cr |
| Business-to-Business Specialty |
| MKTG305 |
Sales Management |
3 cr |
| MKTG311 |
Channel Strategies |
3 cr |
| MKTG404 |
Business-to-Business Marketing |
3 cr |
| Entrepreneurial Specialty |
| FINC223 |
Entrepreneurial Finance |
3 cr |
| MGMT425 |
New Venture Planning |
3 cr |
| MKTG320 |
Marketing of Services |
3 cr |
| MKTG322 |
Internet Marketing |
3 cr |
In pursuing the BBA in Marketing the student must have completed foundational coursework in management, marketing, finance, and two sequential semesters of accounting principles.
In order to meet Davenport University residency requirements students must complete a minimum of 30 credit hours which must include 3 upper-level MKTG courses, the chosen specialty courses, MKTG440 and INTD499. It is highly recommended that the highlighted courses be completed at Davenport University in order to meet this residency requirement. If an equivalent course was taken previously, another course may be chosen from those listed.
It is recommended that students who have earned a two year diploma complete all of the foundation courses either as transfer credit from their previous institution or at Davenport University.
Students must complete a minimum total of 120 semester credit hours to earn a Bachelor of Business Administration Marketing degree. The total credit hours will include the completed 2 year diploma classes plus any courses completed through Davenport University. |