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Entrepreneur YOU Conference | Lansing


Tiffany Dowling, Founder - M3 Group

Featured Speakers

Jennifer Muñoz, Associate State Director - AARP
Denise Peek, Executive Director - The Entrepreneur Institute

Presenters & Topics

Achieving Success: Go Further, Faster
Beverly Wall - CEO, Languages International Inc.
The secret to success is more than perpetual hard work.  It takes a plan, interwoven and leveraged with the right systems, to achieve the business success one desires.  In this session, Beverly outlines seven steps to systemize and monetize a business so it can (eventually) work on autopilot.

Big Bang for the Buck: Marketing Tips & Tricks
Ami Iceman-Haueter - Brand Manager, M3 Group
Learn tricks of the trade to get the biggest bang for the buck in business marketing efforts. Interactive discussion, brainstorming and planning worksheets will help participants build a cohesive and integrated marketing plan to fit any budget.  Focused on digital marketing, analytics and social media this savvy session will take business owners from beginner to best practice with a few fun twists in between.

Branding Basics
Ami Iceman-Haueter - Brand Manager, M3 Group
Learn the basics of branding and how to build a successful business image. Interactive discussion, brainstorming and planning worksheets will help participants understand how visuals, messaging and marketing work together to build a brand. Working from concept to execution, Branding Basics will help all businesses build or grow their brand image.

Credit Scores – Myths in Business Lending
Marie Davis, VP Marketing and Donna McDonald, Lending Supervisor -Consumers Professional Credit Union
Entrepreneurs excel at ideas, passion and drive, but not always accounting and finance.  As a result, many small business owners are unaware of how important actively managing business credit is.  This session will help participants better understand what a credit score is (and is not) and what criteria a lender reviews for a business loan request.  

Fighting Fraud – Better Safe than Sorry
Leandra Williams - Owner, Stingray Advisory Group
It is more important than ever to safeguard a business and its assets.  This workshop will provide useful, relevant information about risk management and fraud prevention.  Come prepared to ask questions, learn and leave empowered with valuable tips.

Facts about Franchising
Brigitte Betser - Franchise Placement Specialist, FranNet
Bust some common franchise myths!  Participants will be enlightened on the wide-range of franchise categories and investment levels available, including the various entry strategies offered in the world of franchising. Participants will learn whether franchising could be a path for achieving their goals, and if so, how to go about finding the right fit.

Google Analytics for Beginners
Jessica Goodrich - Business and Careers Outreach Librarian, Capital Area District Library
Google Analytics enables the measurement of website traffic to understand customers and improve online business: Who visits the website? Are they on phones or computers? Where are they located? In this session learn the basics of Google Analytics and Google Webmaster Tools in order to set the right measurement goals and use data to make more informed decisions.

NETworking: Building Meaningful Relationships
Bernadette Johnson - Leadership Consultant, Collaboration Strategist & Author
Networking has become a pivotal capability in today's relationship-driven society.  Participants will explore the importance of developing a strategic network and understand its impact on business success.  There will be opportunity for small group dialogue and an activity to chart and analyze their network and create strategies to enhance its positive impact on their business.

Protecting Intellectual Property
Janet Knaus, Partner with Catherine Collins, Partner and Amber Underhill, Associate - Warner Norcross & Judd LLP
The legal system provides certain rights and protections for owners of property, including what results from the fruits of mental labor, or intellectual property (IP). IP rights and protections can be complicated, but critical.  Explore the what, why, and how of intellectual property protection and the implications for a business.  

Show Me the Money… Funding a Small Business
Laurie Lonsdorf, Senior Business Consultant - Capital Regional Small Business Development Center
Tonjola Cole, Director Entrepreneurial Initiatives -Michigan Women’s Foundation
And Carolyn Cassin, General Partner - BELLE Capital
Explore the various funding sources for start-ups and small business ventures - from crowdfunding and angel investing to traditional bank loans and micro-lending, learn what funding might be available for your business.

Small but Mighty: HR for Small Business
Beth Kelly - Founder and Managing Partner, HR Collaborative
Large or small, all organizations grapple with the same question:  How to attract and keep the best talent if they don’t have a big company Human Resources department?  This session will answer that question with tips, ideas and stories to help turn employees into secret weapons for business success.

 “Top 10” List: What to Know BEFORE Starting a Business
Linda Paullin-Hebden - Partner, Warner Norcross & Judd LLP
Starting a business can be overwhelming.  In this session the essential issues are laid out in a “top ten” list every new entrepreneur should keep in mind - from drafting a business plan to choosing an entity structure to funding start-up costs.

What to Know About Business Financials
Sarah L. Jennings, CPA, CFE – Principal, Maner Costerisan
Understand a key component for business success – the world of numbers!  In this session participants will review sample reports for a businesses and learn what the data means and what the important things to look at are.  They will gain confidence in knowing the key indicators of financial performance so they can be better prepared to forecast and plan for growth.


  • We’re women thinking about starting a business
  • We’re women who own a business
  • We’re women who want to grow a business


  • A full day of education and resources
  • Inspirational speakers and successful role models
  • Peers and new friends


Tuesday, March 1, 2016 – Lansing

Davenport University
200 S. Grand Ave
Lansing, Michigan 48933

*Tickets: $50 *

Register here


Call Kris Ridings at 616-930-4196
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