Sales Leadership Concentration

The Sales Leadership concentration is designed for sales managers and marketing managers to expand their knowledge of the role sales plays in the success of an organization. Areas covered include building buyer-seller relationships, building and maintaining a successful sales force, utilizing technology in the sales organization to drive growth, and applying data analytics to make strategic sales decisions at the organizational level.

Concentration Courses
12 Credits
MKTG645 Sales Leadership 3
MKTG697 Market Intelligence-Data Analy 3
MKTG754 Strategic Acct/Territory Mgmt 3
MKTG778 Global Sales Strat/Intl Busn 3