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First Year Read 2016-17 & 2017-18

Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary

By Linda Kaplan Thaler and Robin Koval

About the Authors:

LINDA KAPLAN THALER, Advertising Hall of Famer, is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape.

 

ROBIN KOVAL is the CEO and President of Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco.

 

 My Orange Duffel Bag

About the Book

“In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world.”

(http://www.grittogreat.com/books/grit-to-great-hc)

Other Books by Thaler and Koval

Other Resources