The logo with the full University name, called a “word mark,” is the preferred DU logo and should be used when space permits. The logo is the University’s required graphic identity element and must appear at least once on all internal and external University communications.
- The logo may not be altered in any way and should not appear with any other mark, symbol, logo or logotype.
- The institutional identity mark may not be combined with any campus mark. Put space between the institutional identity mark and the campus mark if both are used, e.g., one could be used on the front cover and one could be used on the back cover.
The DU Logo and 3 Color Bars
These elements used together help brand Davenport University as a leader in business, technology and health.