Back to Home

Sales Training


It is time to take a different approach to sales. Our one-day training programs are facilitated by Bill Golder, former senior executive of sales at Miller Heiman and  CEO and Co-Founder of Slingshot Growth Partners. Read more about Bill and the expertise he has to share.

Whether you are just starting out in sales or looking to advance in your existing position, you will develop a strong set of core competencies to help you achieve your sales goals. 

Explore our current course offerings


Questions? Contact us at 616-233-2589 or for more information.

At your organization: IPEx professional development programs can be customized and delivered at your workplace, or a location of your choice. To learn more about these programs or to inquire about pricing, please contact

Strategic Account Management

COST: $495

LENGTH: 1 day, 9 a.m – 5 p.m.

November 30, 2018Register

Today, sales professionals need to be strategic and tactical at the same time when managing accounts and client relationships. This workshop will equip you with proven tools and strategies to grow existing business. 

After completing this course, you will be able to:

  • Identify changes in the world of sales and how sales professionals need to respond
  • Segment existing accounts based on current performance and future potential
  • Develop your sweet spot customer criteria based on offerings, value, and what is good business
  • Develop a strategic account plan aimed at securing and growing client relationships


Winning Complex Sales

COST: $495

LENGTH: 1 day, 9 a.m – 5 p.m.

November 16, 2018Register

Winning large, complex sales for the business-to-business sales professional has become increasingly challenging. Learn what top sales professionals do differently to navigate complex deals.

This training includes hands-on strategies and tools that will help you win more and close larger deals.

After completing this course, you will be able to:

  • Recognize why B2B complex deals are tougher than ever and how to overcome obstacles
  • Apply best practices in deal strategy to win new business
  • Use a proven methodology that can be applied to any complex B2B deal to win more business


Customer-Centric Selling

COST: $495

LENGTH: 1 day, 9 a.m – 5 p.m.

October 12, 2018Register

Learn to develop, build and maintain strong relationships with your customers to keep them from going to the competition. Learn specific selling strategies to move you from a product-centric to a customer-centric selling approach.

By building and maintaining customer relationships, you will enjoy high customer retention, more profitable relationships, and increased customer loyalty.

After completing this course, you will be able to:

  • Align your solutions with your customer’s needs (and their definition of value)
  • Implement strategies to better understand the buyer-seller relationship
  • Build rapport and better connect with your customer
  • Actively listen and maximize the effectiveness of every sales call


Bill Golder

About Bill Golder

Bill Golder is the CEO and Co-Founder of Slingshot Growth Partners, a Grand Rapids based consulting firm that helps business-to-business (B2B) enterprises achieve sustainable growth. 

Bill has spent most of his career in sales leadership roles including 7 years as the Chief Sales Officer for Miller Heiman, one of the largest and most successful B2B sales training and performance firms in the world.

In addition to Miller Heiman, Bill held senior executive sales and operations roles for Office Depot, FedEx Office (Kinko’s) and Bulldog Solutions. His experience in a variety of sales roles selling solutions that were both transactional in nature to multi-million dollar deals brings real-world perspective to every session.

Bill is able to leverage his experience as an executive sales leader and consultant in every workshop, where his exposure to thousands of sales professionals have provided a view into many best practices.