general Business, bachelor of business administration
Gain a broad exposure to the most important facets of business.
Founded as a business school in 1866, Davenport University and its Donald W. Maine College of Business continues to produce outstanding business leaders. The General Business degree prepares you for business-focused careers in the private, nonprofit and government sectors. Our program provides the necessary foundational skills accounting, finance, human resources and business strategy with customized emphases in such areas as entrepreneurship, international business and operations management. Many students in this program come to us with prior credits from community college, or through a prior learning assessment of your military service or professional experience conducted by Davenport.
The BBA in General Business can be completed in-seat or online.
Download a PDF of Bachelor of Business Administration in General Business.
Tailor Your Degree
In addition to the core courses, Davenport University offers 21 credits of open electives. You may apply prior learning credit or select an area of emphasis to enhance your business degree. Selected areas of interest include the following:
- Entrepreneurship: Addresses the elements of a good business plan. You will develop the ability to recognize and evaluate new business opportunities and define strategies for growth.
- International Business: Develop your skills in international finance, human resource management, business law and marketing. Explore how organizations participate in and are affected by international operations.
- Operations Management: Explore the current managerial philosophies of quality, focus, customer orientation and team participation. Use statistical tools for solving methodology in the context of International Organization for Standardization (ISO) and Quality Systems (QS), as well as supply chain management.
- Human Resource Management: Develop approaches to manage and negotiate with people from similar and different backgrounds. Includes a focus on the elements of current labor laws.
- Marketing: Learn how to develop a marketing plan for an organization. Includes topics on consumer behavior, promotional methods, branding, and business to business marketing strategies.
- Professional Selling: Understand the theory, practice and procedures of successful selling. Gain an understanding of objectives of sales management and master the skills necessary to capitalize on consumer behavior to the benefit of the organization.
The following are some skills and talents that Davenport emphasises and employers are looking for from students with a General Business Degree:
- Quantitative Skills: Be able to analyze and interpret data
- Teamwork: Be able to work in a group on projects
- Technology Savvy: Be able to use technology in a working environment
- Initiator: Be able to take on a project, and complete it
- Communication: Be able to speak effectively to your team members and colleagues.
- Problem Solving: Be able to solve various types of problems efficiently and effectively.
U.S. business opportunities are varied and projected to continue to grow as the global economy expands. A General Business degree is versatile, offering many opportunities and career choices. This program provides you with knowledge and skills from a broad perspective, making you more marketable as an employee. The following are just a few examples of some career paths you could follow.
- Human Resource Manager
- Administrative Services Manager
- Small Business Owner
- Market Researcher
- Sales Manager
- Customer Service Coordinator
- Store Manager
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • GENBUSN BBA
The General Business degree prepares students to enter either the business or government sectors as general managers. Presented with learning opportunities ranging from lecture and textbook study to case analysis and business simulations, students are grounded in the fundamentals of business, with emphasis on critical thinking and problem solving. The substantial number of elective courses allows students to tailor this degree program to individual career objectives.
# Students choosing an Emphasis in Entrepreneurship should complete FINC223.
+ Students choosing an Emphasis in Operations Management, Marketing, or Professional Selling should complete FINC235.
**Students must complete a minimum of 30 semester credit hours at Davenport to fulfill residency requirements. This includes at least 16 semester credit hours of their Major requirements including BUSN495 Business Planning Capstone course at Davenport.
This degree program may not be used as part of a double major.
Which class should I take? When should I take it?
2016-2017 Recommended Program Sequence for General Business, BBA:
General Business, BBA and printable pdf download
Emphasis: Entrepreneurship and printable pdf download
Emphasis: Human Resource Management and printable pdf download
Emphasis: International Business and printable pdf download
Emphasis: Marketing and printable pdf download
Emphasis: Operations Management and printable pdf download
Emphasis: Professional Selling and printable pdf download
|Foundations of Excellence||39 cr.|
|ACES100 or OPEN||Achieving Career and Education Success or (if exempt) Open Elective||3 cr.|
|COMM120||Presentation Techniques||3 cr.|
|ENGL110||Advanced Composition||3 cr.|
|ENGL311||Professional Writing||3 cr.|
|ENVS125 or SCI/MATH||Introduction to Environmental Studies or Science/Math Elective||3 cr.|
|MATH125||Intermediate Algebra||3 cr.|
|SOSC201||Diversity in Society||3 cr.|
|STAT220||Introduction to Statistics||3 cr.|
|HUMN||Humanities Elective||3 cr.|
|SOSC||Social Science Elective||3 cr.|
|Foundations of Business||32 cr.|
|ACCT201||Accounting Foundations I||4 cr.|
|ACCT202||Accounting Foundations II||4 cr.|
|BITS211||Microcomputer Applications: Spreadsheet||3 cr.|
|BUSN120 or BUSN*||Introduction to Business or Business Elective||3 cr.|
|BUSN210||Professional Ethics||3 cr.|
|CISP112||Applied Information Technology||3 cr.|
|FINC211||Corporate Finance||3 cr.|
|LEGL210||Business Law Foundations||3 cr.|
|MGMT211||Management Foundations||3 cr.|
|MKTG211||Marketing Foundations||3 cr.|
|BUSN225||International Business||3 cr.|
|BUSN303||Business Research: 21st Century Tools||3 cr.|
|BUSN489 or MGMT490||Field Experience in Business or Management BBA Internship||3-6 cr.|
|BUSN495||Business Planning Capstone||4 cr.|
|FINC223 or FINC235||Entrepreneurial Finance or Financial Analysis for Business Managers||3 cr.|
|HRMG213||Human Resource Management||3 cr.|
|MGMT321||Organizational Behavior||3 cr.|
|MGMT357||Operations Management||3 cr.|
|MGMT440||Strategic Management||3 cr.|
|Open Electives - Apply previously completed credit here, choose an Area(s) of Emphasis, or select electives from the following list of classes:||21 cr.|
|Emphasis in Entrepreneurship#||(6) cr.|
|BUSN311||Business Planning for Entrepreneurs||3 cr.|
|Emphasis in Human Resource Management (Choose 6 credits)||(6) cr.|
|HRMG313||Staffing Organizations||3 cr.|
|HRMG431||Negotiation and Dispute Resolution||3 cr.|
|LEGL401||Employment and Labor Law||3 cr.|
|Emphasis in International Business (Choose 6 credits)||(6) cr.|
|FINC320||International Finance||3 cr.|
|HRMG330||International Human Resource Management||3 cr.|
|LEGL320||International Business Law||3 cr.|
|MKTG421||International Marketing||3 cr.|
|Emphasis in Marketing +||(6) cr.|
|MKTG320||Marketing of Services||3 cr.|
|MKTG404||Business-to-Business Marketing||3 cr.|
|Emphasis in Operations Management +||(6) cr.|
|MGMT412||Quality Management||3 cr.|
|MGMT413||Sustainable Supply Chain Management||3 cr.|
|Emphasis in Professional Selling +||(9) cr.|
|MKTG212||Professional Selling||3 cr.|
|MKTG305||Sales Management||3 cr.|
|MKTG342||Advanced Professional Selling||3 cr.|