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Business degree at Davenport University

general Business, bachelor of business administration

Gain a broad exposure to the most important facets of business.

Founded as a business school in 1866, Davenport University and its Donald W. Maine College of Business continues to produce outstanding business leaders. The General Business degree prepares you for business-focused careers in the private, nonprofit and government sectors.  Our program provides the necessary foundational skills accounting, finance, human resources and business strategy with customized emphases in such areas as entrepreneurship, international business and operations management.  Many students in this program come to us with prior credits from community college, or through a prior learning assessment of your military service or professional experience conducted by Davenport.

The BBA in General Business can be completed in-seat or online.

Download a PDF of Bachelor of Business Administration in General Business.

Tailor Your Degree

In addition to the core courses, Davenport University offers 21 credits of open electives. You may apply prior learning credit or select an area of emphasis to enhance your business degree. Selected areas of interest include the following:

  • Entrepreneurship: Addresses the elements of a good business plan. You will develop the ability to recognize and evaluate new business opportunities and define strategies for growth.
  • International Business: Develop your skills in international finance, human resource management, business law and marketing. Explore how organizations participate in and are affected by international operations.
  • Operations Management: Explore the current managerial philosophies of quality, focus, customer orientation and team participation. Use statistical tools for solving methodology in the context of International Organization for Standardization (ISO) and Quality Systems (QS), as well as supply chain management.
  • Human Resource Management: Develop approaches to manage and negotiate with people from similar and different backgrounds. Includes a focus on the elements of current labor laws.
  • Marketing: Learn how to develop a marketing plan for an organization. Includes topics on consumer behavior, promotional methods, branding, and business to business marketing strategies.
  • Professional Selling: Understand the theory, practice and procedures of successful selling. Gain an understanding of objectives of sales management and master the skills necessary to capitalize on consumer behavior to the benefit of the organization.

Skills Developed

The following are some skills and talents that Davenport emphasises and employers are looking for from students with a General Business Degree:

  • Quantitative Skills: Be able to analyze and interpret data
  • Teamwork: Be able to work in a group on projects
  • Technology Savvy: Be able to use technology in a working environment
  • Initiator: Be able to take on a project, and complete it
  • Communication: Be able to speak effectively to your team members and colleagues. 
  • Problem Solving: Be able to solve various types of problems efficiently and effectively.

Employment Opportunities

U.S. business opportunities are varied and projected to continue to grow as the global economy expands. A General Business degree is versatile, offering many opportunities and career choices. This program provides you with knowledge and skills from a broad perspective, making you more marketable as an employee. The following are just a few examples of some career paths you could follow.

  • Human Resource Manager
  • Entrepreneur
  • Administrative Services Manager
  • Small Business Owner
  • Market Researcher
  • Sales Manager
  • Customer Service Coordinator
  • Store Manager

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Full Curriculum

BACHELOR OF BUSINESS ADMINISTRATION  •  120 CREDITS  •  GENBUSN BBA

The General Business degree prepares students to enter either the business or government sectors as general managers.  Presented with learning opportunities ranging from lecture and textbook study to case analysis and business simulations, students are grounded in the fundamentals of business, with emphasis on critical thinking and problem solving. The substantial number of elective courses allows students to tailor this degree program to individual career objectives.


# Students choosing an Emphasis in Entrepreneurship should complete FINC223.
+ Students choosing an Emphasis in Operations Management, Marketing, or Professional Selling should complete FINC235. 

**Students must complete a minimum of 30 semester credit hours at Davenport to fulfill residency requirements. This includes at least 16 semester credit hours of their Major requirements including BUSN495 Business Planning Capstone course at Davenport.

This degree program may not be used as part of a double major.


Which class should I take? When should I take it?
2016-2017 Recommended Program Sequence for General Business, BBA:

General Business, BBA and printable pdf download

Emphasis: Entrepreneurship and printable pdf download

Emphasis: Human Resource Management and printable pdf download

Emphasis: International Business and printable pdf download

Emphasis: Marketing and printable pdf download

Emphasis: Operations Management and printable pdf download

Emphasis: Professional Selling and printable pdf download

Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125 or SCI/MATHIntroduction to Environmental Studies or Science/Math Elective3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Business32 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN120 or BUSN*Introduction to Business or Business Elective3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
LEGL210Business Law Foundations3 cr.
MGMT211Management Foundations3 cr.
MKTG211Marketing Foundations3 cr.
Major28 cr.
BUSN225International Business3 cr.
BUSN303Business Research: 21st Century Tools3 cr.
BUSN489 or MGMT490Field Experience in Business or Management BBA Internship3-6 cr.
BUSN495Business Planning Capstone4 cr.
FINC223 or FINC235Entrepreneurial Finance or Financial Analysis for Business Managers3 cr.
HRMG213Human Resource Management3 cr.
MGMT321Organizational Behavior3 cr.
MGMT357Operations Management3 cr.
MGMT440Strategic Management3 cr.
Open Electives - Apply previously completed credit here, choose an Area(s) of Emphasis, or select electives from the following list of classes:21 cr.
Emphasis in Entrepreneurship#(6) cr.
BUSN265Entrepreneurship3 cr.
BUSN311Business Planning for Entrepreneurs3 cr.
Emphasis in Human Resource Management (Choose 6 credits)(6) cr.
HRMG313Staffing Organizations3 cr.
HRMG431Negotiation and Dispute Resolution3 cr.
LEGL401Employment and Labor Law3 cr.
Emphasis in International Business (Choose 6 credits)(6) cr.
FINC320International Finance3 cr.
HRMG330International Human Resource Management3 cr.
LEGL320International Business Law3 cr.
MKTG421International Marketing3 cr.
Emphasis in Marketing +(6) cr.
MKTG320Marketing of Services3 cr.
MKTG404Business-to-Business Marketing3 cr.
Emphasis in Operations Management +(6) cr.
MGMT412Quality Management3 cr.
MGMT413Sustainable Supply Chain Management3 cr.
Emphasis in Professional Selling +(9) cr.
MKTG212Professional Selling3 cr.
MKTG305Sales Management3 cr.
MKTG342Advanced Professional Selling3 cr.