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Marketing , GRC
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Full Curriculum

MARKETING GRADUATE CERTIFICATE   •  12-15 CREDITS   •  MARKET GRC

Graduate Certificates provide students with the opportunity to deepen their skills in a particular subject. They may be completed at any time while taking Master of Business Administration courses provided the prerequisites are met, or may be completed as a stand-alone certificate.

The credit for a single course cannot be applied to more than one degree or certificate; a course substitution must be approved by the Department Chair.

Prerequisite: MKTG610 Marketing Strategies (3 cr) is a required prerequisite that must be completed prior to taking the following courses in the Graduate Certificate in Marketing.

The Department of Education requires Davenport University to provide certain information (Gainful Employment Disclosure) regarding this certificate program to aid students in making a decision to enroll. The Gainful Employment Disclosure information for this Graduate Certificate can be found at http://www.davenport.edu/programs/business/graduate-certificate/marketing-certificate-gc.


Which class should I take? When should I take it?
2018-2019 Recommended Program Sequence for:

Marketing, GRC and printable pdf download

Major12 cr.
MKTG705Digital Marketing3 cr.
MKTG723Consumer Behavior3 cr.
MKTG757Strategic Brand Development and Management3 cr.
MKTG775Integrated Marketing Communications Strategy3 cr.

Gainful Employment Disclosure

Gainful Employment Disclosure