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Master of Business Administration - Marketing Concentration, MBA
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Full Curriculum

MASTER OF BUSINESS ADMINISTRATION - MARKETING CONCENTRATION     •  39 CREDITS     •  MKT CON MBA

This concentration is designed for both professionals who desire to advance and entry level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.

MBA CURRICULUM
Davenport University’s 39 credit MBA program is designed for those early in their business careers and entrepreneurial endeavors, and those mid to senior-level managers looking to sharpen their professional skills. The student will complete a set of core requirements prior to proceeding to concentration courses. 

Foundations of Business Requirements All students admitted into the Davenport University 39 credit MBA are expected to have the necessary business foundations prior to entering the 600-level courses. Students without an earned grade of C or better within the last eight years in undergraduate course work in the areas of accounting, finance, management, marketing and statistics will be required to take these foundational business (500-level) courses.

Students who have a 2.75 cumulative GPA in a bachelor’s degree in business or a business related field will not be required to complete the Foundations of Business courses.  

Foundation courses for non-business undergraduate majors:

ACCT510    Fundamentals of Accounting Principles and Concepts
BUSN520    Management and Marketing
FINC510    Foundations of Financial Management
STAT500    Statistics for Business

Which class should I take? When should I take it?
2017-2018 Recommended Program Sequence for MBA - Marketing Concentration and printable pdf download

Core Courses18 cr.
ACCT640Managerial Accounting3 cr.
BUSN688Quantitative Business Analysis3 cr.
ECON625Managerial Economics3 cr.
FINC620Corporate Finance3 cr.
MGMT653Leading Organizations3 cr.
MKTG610Marketing Strategies 3 cr.
Concentration Courses18 cr.
MKTG680Applied Marketing Research and Segmentation3 cr.
Choose 15 credits from the following:(18) cr.
MKTG695Distribution Strategies3 cr.
MKTG698Multinational Marketing Management3 cr.
MKTG700Strategic Pricing3 cr.
MKTG705Digital Marketing3 cr.
MKTG723Consumer Behavior3 cr.
MKTG757Strategic Brand Development and Management3 cr.
MKTG775Integrated Marketing Communications Strategy3 cr.
Capstone3 cr.
CAPS794Business Integration Capstone3 cr.