Marketing, BBA

BACHELOR OF BUSINESS ADMINISTRATION  •  120 CREDITS  •  MKTG BBA

Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today's global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Business-to-Business, Advertising and Promotion, Entrepreneurship, or Sport Marketing.

Foundations of Excellence 39 cr.
COMM120 Presentation Techniques 3 cr.
ECON200 Microeconomics 3 cr.
ECON201 Macroeconomics 3 cr.
ENGL109 Composition 3 cr.
ENGL110 Advanced Composition 3 cr.
ENGL311 Professional Writing 3 cr.
FRSM100 Career and Education Seminar 3 cr.
MATH125 Intermediate Algebra 3 cr.
STAT220 Introduction to Statistics 3 cr.
SOSC201 Diversity in Society 3 cr.
HUMN Humanities Elective 3 cr.
SOSC Social Science Elective 3 cr.
ENVS125 or SCI/MATH Environmental Studies or Science/Mathematics Elective 3 cr.
Foundations of Business 32 cr.
ACCT201 Accounting Foundations I 4 cr.
ACCT202 Accounting Foundations II 4 cr.
BITS211 Microcomputer Applications: Spreadsheet 3 cr.
BUSN120 Introduction to Business 3 cr.
BUSN210 Professional Ethics 3 cr.
CISP112 Applied Information Technology 3 cr.
FINC211 Corporate Finance 3 cr.
LEGL210 Business Law Foundations 3 cr.
MGMT211 Management Foundations 3 cr.
MKTG211 Marketing Foundations 3 cr.
Major 40-43 cr.
BUSN225 International Business 3 cr.
BUSN488T BBA Major Field Test 0 cr.
GPMT350 Principles of Project Management 3 cr.
MKTG212 Professional Selling 3 cr.
MKTG213 Advertising Foundations 3 cr.
MKTG310 Consumer Behavior 3 cr.
MKTG412 Marketing Research 3 cr.
MKTG421 International Marketing 3 cr.
MKTG430 New Product Development and Innovation 3 cr.
MKTG441 Strategic Marketing 4 cr.
Plus 4 (four) Marketing electives [MKTG] or choose one of the following Specialties: (12-15) cr.
Advertising and Promotion Specialty [MKAP] (12) cr.
MKTG214 Public Relations Foundations 3 cr.
MKTG306 Creative Strategies 3 cr.
MKTG314 Media Planning 3 cr.
MKTG322 or MKTG490 Internet Marketing or Marketing Internship 3 cr.
Business-to-Business Specialty [MKBB] (12) cr.
MKTG305 Sales Management 3 cr.
MKTG311 or MKTG345 Channel Strategy or Pricing Concepts and Methods 3 cr.
MKTG322 or MKTG490 Internet Marketing or Marketing Internship 3 cr.
MKTG404 Business-to-Business Marketing 3 cr.
Sport Marketing Specialty [MKSP] (12-15) cr.
MGMT214 Sport Management Foundations 3 cr.
MGMT223 or MGMT490S Sports in Society or Sport Management Internship 3-6 cr.
MKTG215 Sport Marketing 3 cr.
MKTG350 Sport Advertising and Promotion 3 cr.
Open Electives 6-9 cr.

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