BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • MKTG BBA
Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today's global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Business-to-Business, Advertising and Promotion, Entrepreneurship, or Sport Marketing.
| Foundations of Excellence |
39 cr. |
| COMM120 |
Presentation Techniques |
3 cr. |
| ECON200 |
Microeconomics |
3 cr. |
| ECON201 |
Macroeconomics |
3 cr. |
| ENGL109 |
Composition |
3 cr. |
| ENGL110 |
Advanced Composition |
3 cr. |
| ENGL311 |
Professional Writing |
3 cr. |
| FRSM100 |
Career and Education Seminar |
3 cr. |
| MATH125 |
Intermediate Algebra |
3 cr. |
| STAT220 |
Introduction to Statistics |
3 cr. |
| SOSC201 |
Diversity in Society |
3 cr. |
| HUMN |
Humanities Elective |
3 cr. |
| SOSC |
Social Science Elective |
3 cr. |
| ENVS125 or SCI/MATH |
Environmental Studies or Science/Mathematics Elective |
3 cr. |
| Foundations of Business |
32 cr. |
| ACCT201 |
Accounting Foundations I |
4 cr. |
| ACCT202 |
Accounting Foundations II |
4 cr. |
| BITS211 |
Microcomputer Applications: Spreadsheet |
3 cr. |
| BUSN120 |
Introduction to Business |
3 cr. |
| BUSN210 |
Professional Ethics |
3 cr. |
| CISP112 |
Applied Information Technology |
3 cr. |
| FINC211 |
Corporate Finance |
3 cr. |
| LEGL210 |
Business Law Foundations |
3 cr. |
| MGMT211 |
Management Foundations |
3 cr. |
| MKTG211 |
Marketing Foundations |
3 cr. |
| Major |
40-43 cr. |
| BUSN225 |
International Business |
3 cr. |
| BUSN488T |
BBA Major Field Test |
0 cr. |
| GPMT350 |
Principles of Project Management |
3 cr. |
| MKTG212 |
Professional Selling |
3 cr. |
| MKTG213 |
Advertising Foundations |
3 cr. |
| MKTG310 |
Consumer Behavior |
3 cr. |
| MKTG412 |
Marketing Research |
3 cr. |
| MKTG421 |
International Marketing |
3 cr. |
| MKTG430 |
New Product Development and Innovation |
3 cr. |
| MKTG441 |
Strategic Marketing |
4 cr. |
| Plus 4 (four) Marketing electives [MKTG] or choose one of the following Specialties: |
(12-15) cr. |
| Advertising and Promotion Specialty [MKAP] |
(12) cr. |
| MKTG214 |
Public Relations Foundations |
3 cr. |
| MKTG306 |
Creative Strategies |
3 cr. |
| MKTG314 |
Media Planning |
3 cr. |
| MKTG322 or MKTG490 |
Internet Marketing or Marketing Internship |
3 cr. |
| Business-to-Business Specialty [MKBB] |
(12) cr. |
| MKTG305 |
Sales Management |
3 cr. |
| MKTG311 or MKTG345 |
Channel Strategy or Pricing Concepts and Methods |
3 cr. |
| MKTG322 or MKTG490 |
Internet Marketing or Marketing Internship |
3 cr. |
| MKTG404 |
Business-to-Business Marketing |
3 cr. |
| Sport Marketing Specialty [MKSP] |
(12-15) cr. |
| MGMT214 |
Sport Management Foundations |
3 cr. |
| MGMT223 or MGMT490S |
Sports in Society or Sport Management Internship |
3-6 cr. |
| MKTG215 |
Sport Marketing |
3 cr. |
| MKTG350 |
Sport Advertising and Promotion |
3 cr. |
