Turn Your Passion into a Paycheck

Whether your interest in sports has been as an athlete, fan, mentor or just a love of the game, this degree is an exciting path that transforms a hobby into a rewarding career. 

Our bachelor’s of business administration (BBA) degree in sports management is designed to teach you the business of of secondary-education, college and professional sports. The rapidly growing industry offers opportunities around the world. Our program aligns with the North American Society for Sports Management (NASSM) standards. This is a great degree choice if you:

• Are interested in the industry of sports marketing, service, or operations
• Relate well to people from all walks of life
• Have or would like to develop strong public presentation skills 
• Have strong verbal and written skills 
• Can work independently or with minimum supervision 
• Have strong organizational skills 
• Are willing to relocate 

Compare – Why We're Better

Many universities offer programs in a broad “Recreation, Leisure and Sport” degree. These programs are generally non-business focused. They provide a health or natural science curriculum that results in a Bachelor of Science degree – without a foundation in business. Ours offers more, building a strong business foundation that is applied to the sports industry. This also offers you maximum flexibility – a BBA is a relevant credential to any industry.

As a student of Davenport’s program, you’ll receive:

• A complete business-based education
• Targeted courses unique to the sports industry 
• Education in three areas of sports business: Performance, Production and Promotion

Our program also gives you the benefit of six credits (400 hours) of sports management work experience with a sports business/management organization, to give you an exciting, hands-on look at what your future could hold.

Focused on Sports Marketing? 

You might also be interested in our Bachelor of Business Administration Marketing degree with a specialty in Sports Marketing.

In-Demand Careers

There are many avenues of work available to you as a sports management graduate. Due to the popularity of sports-related careers vs. the number of positions available, competition is high. The national and Michigan median salary statistics for related positions show strong earnings potential!

Prepare yourself as an ideal candidate who will stand out, with a DU degree. Additional positions you’ll be qualified for include:

• Event Manager
• Facilities Manager
• New business/Media development

^{*U.S. BLS data May 2011and www.payscale.com/}

Why Davenport?

• The national reputation of Davenport’s curriculum and instructors
• A universal business foundation tailored to the sports industry
• Many organizations across Michigan and the nation regularly hire DU graduates

The DU Advantage

• Courses available online and in classroom
• State-of-the-art online technology and support
• High quality coursework
• 11 campuses statewide
• Low student-to-faculty ratio
• Specializing in careers of the future
• Practical, in-field experiences

Talk to a DU advisor at your campus about creating a flexible schedule that works for you.