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We’ve Got Some Business with You!

Davenport University was founded as a business school in 1866. A lot has changed, but one thing that hasn’t is our passion for shaping business leaders. Davenport’s Donald W. Maine College continues to produce outstanding graduates who are leading business practitioners in corporate settings of all sizes, around the world. 

In-Demand Careers

With above-average projected growth through the year 2020, a bachelor's degree in Business Management can make you more marketable than ever. The Bureau of Labor Statistics reports salaries ranging from $89,270 (i.e., Benefits Manager) to $108,260 (i.e., Marketing Manager in 2010). With a BBA in Management, you become a qualified candidate for a career in many industries:

  • Marketing/Advertising Manager
  • Benefits/Compensation Manager
  • Brand Manager (Product Manager)
  • Office Manager
  • Financial Manager
  • Insurance Manager
  • Agricultural/Farming Industry Manager
  • Corporate Departmental Manager
  • Trade Documentation Manager
  • Production Manager
  • Educational Management

Why Davenport?

  • The national reputation of Davenport’s curriculum and instructors
  • Many organizations across Michigan and the nation regularly hire DU graduates
  • Certified Global Business Professional (CGBP) Licensing is available to graduates

The DU Advantage

  • Online or in class
  • State-of-the-art online technology and support
  • Flexible virtual and in-classroom programs
  • High quality coursework
  • 11 campuses statewide
  • Low student-to-faculty ratio
  • Specializing in careers of the future
  • Practical, in-field experiences

Talk to a DU advisor at your campus about creating a flexible schedule that works for you.

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Full Curriculum


Management students gain skills in business fundamentals and specific management disciplines in a learning environment that balances textbook theory with real-world management application.  Through varied learning methodologies, students are exposed to a wide range of management opportunities with emphasis on critical thinking and problem solving.  Graduates earn a Bachelor of Business Administration degree with a major in Management and an elective specialty in Entrepreneurship, Financial Management, Global Project Management, Leadership Effectiveness, Risk Management, Sport Management and Insurance or Sustainable Business Development.


***Which class should I take? When should I take it? Please click here for the program sequence. (pdf download)

Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125 or SCI/MATHIntroduction to Environmental Studies or Science/Math Elective3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Business32 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN120 or BUSN*Introduction to Business or Business Elective3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
LEGL210Business Law Foundations3 cr.
MGMT211Management Foundations3 cr.
MKTG211Marketing Foundations3 cr.
Major43-46 cr.
BUSN225International Business3 cr.
BUSN303Business Research: 21st Century Tools3 cr.
BUSN488TBBA Major Field Test0 cr.
BUSN489 or MGMT490Field Experience in Business or Management BBA Internship3 cr.
BUSN495Business Planning Capstone4 cr.
FINC223**/235/320Entrepreneurial Finance or Financial Analysis for Business Managers or International Finance3 cr.
GPMT287Principles of Project Management3 cr.
HRMG213Human Resource Management3 cr.
MGMT321Organizational Behavior3 cr.
MGMT357Operations Management3 cr.
MGMT440Strategic Management3 cr.
Plus four College of Business electives or choose a Specialty:(12-15) cr.
Entrepreneurship Specialty [MENT](15) cr.
BUSN265Entrepreneurship3 cr.
BUSN311 or MKTG430Business Planning for Entrepreneurs or New Product Development and Innovation3 cr.
MGMT312Creativity and Innovation3 cr.
MKTG320 or MKTG345Marketing of Services or Pricing Concepts and Methods3 cr.
MKTG322Digital Marketing3 cr.
Financial Management Specialty [MGFN](15) cr.
ACCT213Cost Accounting3 cr.
FINC212Advanced Corporate Finance 3 cr.
FINC220Money and Banking: Treasury Management Focus3 cr.
Choose one area of emphasis:(6) cr.
Emphasis in Financial Analysis(6) cr.
FINC235 and FINC320Financial Analysis for Business Managers and International Finance6 cr.
Emphasis in Investments(6) cr.
FINC215 and FINC402Investment Planning and Portfolio Management6 cr.
Global Project Management Specialty [CTGT](12) cr.
GPMT385Project Scheduling with Agile3 cr.
GPMT400Project Financial/Risk Analysis3 cr.
GPMT410Global Sourcing for Projects3 cr.
GPMT446/490/499Project Quality Management or Project Management Internship or Certified Project Management Professional Preparation3 cr.
Leadership Effectiveness Specialty [MGLE](12) cr.
MGMT314Managing Change in Organizations3 cr.
MGMT375Leadership Theory and Discovery3 cr.
MGMT420Ethical Leadership and Corporate Social Responsibility3 cr.
MGMT435Leadership Challenges Seminar 3 cr.
Risk Management and Insurance Specialty [RMGI](15) cr.
RMGI221Principles of Risk Management and Insurance3 cr.
RMGI322Personal Insurance3 cr.
RMGI323Commercial Insurance3 cr.
RMGI420Insurance Company Operations and Regulations3 cr.
RMGI454Risk Management3 cr.
Sport Management Specialty [SPOS](15) cr.
LEGL334Legal Aspects of Sport Management3 cr.
MGMT214Sport Management Foundations3 cr.
MGMT421Sport Governance and Regulation3 cr.
MGMT445Global Sport Industry3 cr.
MKTG215Sport Marketing3 cr.
Sustainable Business Development Specialty [SBDV](15) cr.
MGMT370Sustainability Principles and Theories3 cr.
MGMT413Sustainable Supply Chain Management3 cr.
MGMT420Ethical Leadership and Corporate Social Responsibility3 cr.
MGMT450Sustainable Global Business Design and Strategy3 cr.
BUSN+ Choose a 300-400 College of Business elective+3 cr.
Open Electives3-6 cr.
Recommended Open Electives (any specialty)(6) cr.
MGMT290Management Internship3 cr.
MGMT490Management BBA Internship3 cr.
Recommended Open Electives for Risk Management and Insurance Specialty (select two)(6) cr.
MKTG212Professional Selling3 cr.
MKTG320Marketing of Services3 cr.
RMGI410Insurance Proposals and Negotiation3 cr.
RMGI490+Risk Management and Insurance Internship+3 cr.