A bachelor’s degree redesigned for the real worldBachelor of Science in Applied Marketing (90 credits) You want more from your education. You’re seeking a degree that delivers real value, builds career-ready skills and helps you achieve your goals without unnecessary barriers and expense. Davenport understands, so we’ve reimagined the undergraduate degree for today’s students, employers and economy. Introducing Davenport University’s Bachelor of Applied Science (BAS) in Applied Marketing. This program is Michigan’s first 90-credit bachelor’s degree in applied marketing that can be completed in just three years. This focused, career-connected program helps you earn your degree faster, lower your educational investment and graduate with the practical experience and in-demand skills employers want. In this applied marketing program, you’ll build real-world skills and solve authentic business challenges. In year one, you’ll earn an undergraduate certificate, and by year two, you’ll earn an associates degree. You’ll also graduate with industry-recognized certifications from leading organizations to build valuable credentials employers recognize long before graduation. Join the inaugural cohort and apply now for fall 2026 |  |
Explore courses for the BAS in Applied Marketing degree
On your way to earning a Bachelor of Applied Marketing, you’ll gain an undergraduate certificate, an associates degree and industry-leading certifications. Coursework involves developing mock campaigns for real Fortune 500 companies and small businesses as well as for hypothetical business launches. AI is intentionally built into this marketing degree to gain exposure to AI-supported marketing tools; ethical AI use; applied analysis; content development; market research; and emerging technologies.
The future of higher education isn't longer. It's smarter
Davenport University’s Bachelor of Applied Science (BAS) in Applied Marketing is an innovative 90-credit bachelor’s degree that eliminates unnecessary barriers so you can focus on what matters most: building skills and launching a successful career. The credits you’ll earn are directly tied to your career path, and the industry-relevant curriculum focuses on skills employers value most.
As a student, you won’t just study marketing, you’ll practice it. Courses provide practical knowledge so that you can make an immediate impact. At graduation, you’ll have the skills to:
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Davenport packages courses together efficiently so you can graduate in just three years to start earning sooner and advancing your career earlier.
A first of its kind
The 90-credit BAS in Applied Marketing is a streamlined bachelor’s degree designed to help you gain in-demand skills and enter the workforce more quickly. Students taking classes full-time can complete this degree in just three years versus the traditional four.
 | More skills, less debtDavenport’s approach to innovative degrees helps you earn a bachelor’s degree that’s designed for today’s economy. This 90-credit program offers workforce-ready skills, faster completion and an accelerated return on your educational investment. Fewer credits can mean lower overall tuition costs so you can invest in your future while managing your budget. In fact, 100% of undergraduate students receive a scholarship. |
 | Delivering more than a diplomaAs you work toward the BAS in Applied Marketing, every milestone moves your career forward. In year one, you’ll earn an undergraduate certificate and year two, an associates degree. Along the way, you’ll add industry-recognized certifications to your resume in areas such as inbound sales, content marketing, social media or data analytics. |
Get started on your BAS in applied marketing
Explore the admissions requirements and then take the next step toward your three-year bachelor's degree at Davenport.
Talk to an admissions advisor
Davenport’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at info@davenport.edu.
Apply now or request more information
Start on the path to be a marketing manager or other rewarding positions. Request more information or begin your application now.
How is Applied Marketing different?
There is more than one path to a successful marketing career. That’s why Davenport offers two distinct bachelor’s degrees in marketing — each designed to meet different student goals while preparing graduates for today’s dynamic marketing industry. Whether you choose a faster applied pathway or a traditional business-focused degree, you’ll gain the knowledge, skills and experience employers value most.
BAS in Applied Marketing | BBA in Marketing | |
| Program focus | Leverage your previous experience while developing comprehensive marketing knowledge through a focused, stackable pathway. | Build a broad business foundation. Develop strategic marketing expertise and prepare for leadership and graduate education opportunities. |
| Length of program | Complete a bachelor's degree in three years (through a full-time schedule) | Traditional bachelor's degree pathway |
| # of credits | 90 credits | 120 credits |
| Career path | Upward mobility in specialized/technical fields | Corporate roles, consulting or general management |
| Additional program benefits | Earn a Bachelor of Applied Marketing plus an associates, undergraduate certificate and industry certifications along the way Lower overall education costs Enter the workforce sooner | Earn a Bachelor of Business Administration in Marketing Expanded coursework in business disciplines Gain strategic marketing expertise |
Additional resources
What is a 90-credit bachelor’s degree?
A 90-credit bachelor’s degree is an innovative academic pathway designed to help students complete their degree in fewer credits than a traditional bachelor’s program. Davenport’s BAS in Applied Marketing provides a streamlined pathway for you to complete all the core marketing courses, earn stackable academic credentials and gain skills in professional communication and personal branding. The program also prepares you to successfully navigate career progression and development.
Will employers recognize a 90-credit bachelor’s degree?
Yes. The BAS in Applied Marketing is an accredited bachelor’s degree from Davenport University. Employers are increasingly seeking candidates with practical experience. This degree allows you to earn stackable credentials and develop strong communication and career development skills along the way.
Why does this program require fewer credits than a traditional bachelor's degree?
The BAS in Applied Marketing was intentionally designed to focus on the knowledge, skills and experiences most relevant to today’s marketing careers. The applied marketing degree is a streamlined, stackable pathway for students with existing foundational business knowledge.
Why are industry certificates included?
As part of the program, you’ll have the opportunity to earn certifications to support course learning objectives and applied skill development, rather than as optional add-on or standalone programs. Certifications can provide industry-recognized competence in areas such as inbound sales, content marketing, social media or data analytics.
Will I earn any credentials before completing my bachelor's degree?
Yes. Students earn both an undergraduate certificate and an associates degree while progressing toward their Bachelor of Applied Science in Applied Marketing. This means you’ll build valuable academic credentials throughout your educational journey — not just at graduation.
How long does it take to complete the program?
Students can complete the BAS in Applied Marketing in as few as six semesters or approximately three years, depending on their enrollment status and academic plan.
What careers can this degree prepare me for?
Graduates may pursue opportunities in digital marketing, social media marketing, content creation, marketing analytics, advertising, sales, brand management, customer engagement and related business fields.
Why choose the BAS in Applied Marketing?
Applied Marketing offers a streamlined, 90-credit path to a degree in marketing. You’ll gain hands-on experience applying marketing concepts to real-world situations while simultaneously earning industry certifications. With these certificates, coupled with communication and career development skills, you’ll enter the workforce confident and prepared.
How can completing a 90-credit degree benefit me financially?
Because the program requires fewer credits than a traditional bachelor’s degree, students may reduce overall education costs, enter the workforce sooner and begin building earning potential earlier in their careers.
Can I still pursue graduate school after completing this degree?
Yes, this 90-credit bachelor’s degree is accepted for Davenport University’s graduate programs. However, graduate school admission requirements vary by institution and program. Students interested in pursuing graduate education should work closely with an academic advisor to understand available pathways and admission requirements.
Who is this program designed for?
The BAS in Applied Marketing is designed for students seeking a streamlined, stackable pathway who have prior applied, technical, educational or workforce experience and who are looking to advance or transition into marketing-related careers.
About Davenport University
Davenport is a private, not-for-profit university with more than 150 years of experience preparing students for successful careers.
Offering over 120 degree and certificate programs, we align with top employers to design degree programs that help you gain the skills and real-world experience you need to rise above the rest. With small class sizes and campuses across Michigan or online, you’ll earn a quality education on your schedule at Davenport University.
Some programs require a student to complete a portion of their degree plan off-campus.
View a full list of those programs and courses
Source:
Davenport University, 2025/2026 Catalog