Build a marketing foundation for the real world

Master of Business Administration - Marketing Concentration (39 credits)

Davenport University's 100% online MBA marketing program provides you with the opportunity to learn skills and use effective marketing strategies for brand management, digital marketing, consumer behavior and integrated marketing communication. 

Getting an online master’s degree in marketing through Davenport’s Global Campus is a great way for you to grow or advance your marketing knowledge in the ever-evolving marketing profession. Faculty in our online MBA marketing program have direct experience implementing marketing practices into real-world applications. That means you’ll learn from their experience through your master’s degree in marketing concentration as part of our MBA. 

Through your online master’s degree in marketing at Davenport, you’ll get hands-on learning opportunities through research and projects. You can also earn a HubSpot social media certificate.

What is an MBA in marketing?

A master in marketing opens the door to unlimited career opportunities in business. An online master’s degree in marketing is ideal if you want to manage your own marketing team, expand your business or grow your marketing knowledge to launch or advance in your career.

Explore courses for Davenport’s MBA in marketing

From leading organizations to marketing strategies, you’ll take relevant courses with our MBA program in marketing. For example, in your digital marketing course you’ll use a digital textbook updated by the publisher in real time and leave the course with a HubSpot social media certificate. In your master in marketing course in consumer behavior, you’ll explore consumers’ buying habits, trends and behaviors. Davenport’s MBA program in marketing will challenge you to learn and keep up with marketing trends so you can use them in your current or future marketing career. 

Which class should I take? When should I take it?

See our Recommended Program Sequences:

Dive deep into marketing through our 39-credit MBA in marketing
Receive an MBA in marketing 100% online

Why get a marketing master’s degree at Davenport?

Through project-based learning led by Davenport professors with real-world marketing practice, you’ll learn marketing strategies and gain experience implementing those strategies in real time along with other online MBA marketing students. You’ll also meet, interview and learn from guest speakers through your marketing master’s degree. 

Experience the Davenport difference:

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Learn from experts

Learn marketing solutions to solve problems facing today’s business world through an MBA program in marketing taught by Davenport faculty with real-world marketing experience.


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Open to all 

Whether you’re a professional looking to advance your career or someone with no experience in the marketing field, you can pursue a marketing master’s degree at Davenport.  


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Successful alumni 

Earn your online MBA marketing degree and join an impressive network of alumni who are putting their MBA in marketing to work at leading companies right here in Michigan and around the nation. 


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Convenient Online+ courses

Enjoy the convenience of Online+ MBA marketing courses. Even online, you’ll work in groups with peers from across the nation who are also excited to be earning their marketing master’s degree.


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Immediately applicable 

Put the marketing solutions you’re learning in your marketing master’s degree courses immediately to work in the real world to solve the issues facing today’s companies and organizations.


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Marketing-specific MBA  

Most MBAs are general in nature. Not Davenport’s online master’s degree in marketing. You’ll take courses focused on the marketing side of business and graduate ready to put strategies to work. 


Get started on your marketing master’s degree.

Explore Davenport’s admissions requirements and then take the next step toward earning Davenport’s master in marketing degree.

Talk to an admissions advisor

Davenport’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at

Apply now or request more information

Start on the path to your online master’s degree in marketing. Request more information or begin your application now.

Davenport programs related to the online MBA marketing 

Additional resources

Some programs require a student to complete a portion of their degree plan off-campus. 
View a full list of those programs and courses


Davenport University, 2023/2024 Catalog