Marketing Concentration

This concentration is designed for both professionals who desire to advance and entry level professionals who desire to grow in the dynamic and challenging marketing profession. The program is intended for those who want to keep up with emerging trends in marketing such as multicultural marketing, strategic brand marketing, entrepreneurial marketing, and emerging marketing media.

Concentration Courses
12 Credits
MKTG705 Digital Marketing 3
MKTG723 Consumer Behavior 3
MKTG757 Strategic Brand Devel & Mgmt 3
MKTG775 Integrated Mktg Comm Strategy 3