MBA in Predictive Analytics & Data Visualization

Elevate your career with an MBA in Predictive Analytics and Data Visualization

Master of Business Administration - Predictive Analytics and Data Visualization Concentration (39 credits)

Learn how to better understand customer needs and business processes in ways that drive business results with Davenport University's Master of Business Administration in predictive analytics and data visualization. You'll position yourself to exceed employer expectations and transition into new career opportunities with a higher salary potential. Through Davenport’s predictive analytics graduate degree program, you’ll develop expertise in predictive modeling, forecasting and data visualization from a broad range of disciplines and experiences.

The predictive analytics and data visualization degree is offered at Davenport's W.A. Lettinga Campus or through Davenport's Global Campus and is available to anyone interested in an advanced degree in data analytics — no data analytics degree or background required. All courses in the predictive analytics degree concentration can be applied to Davenport's master of data analytics program.

Learn from industry-experienced faculty who will help you develop the skills you need to analyze large datasets to discover meaningful trends, determine outcomes and solve real-world challenges. Davenport’s courses align with the Quality Matters (QM) rubric to ensure you’re receiving a high-quality online education.

What is data analytics?

Data Analytics analyzes vast databases that must be examined using complex algorithms and artificial intelligence to identify previously unidentified useful sets of relationships and trends. The MBA in predictive analytics degree uses industry-standard software in practical applications directly related to current trends and issues that impact organizations across a broad spectrum.

Explore classes for Davenport's predictive analytics and visualization master's degree

Delivered jointly by the College of Arts and Sciences in partnership with the College of Business, the predictive analytics and data visualization MBA program will help you develop the managerial skills necessary to be effective in a wide variety of business environments. To ensure you’re ready to rise to the top of the job market, our career-centered curriculum includes courses in data visualization and communication, statistic analytics, predictive modeling and R programming.

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Core Courses		24 Credits
ACCT640	Managerial Accounting Most of the information required to plan and control business operations, and the data required to create and sustain a competitive advantage, come from the accounting system and the reports that are generated. This course analyzes the management structure and process in which this information is generated, the construction and application of managerial accounting data, cost behavior and cost assignment. Students will also examine product cost within activity based costing, job order costing, and process costing. Controlling cost through the use of standard cost system and budgeting are explored. In addition, this course covers business decision-making using relevant information from activity costing, variable/fixed analysis, cost-volume-profit analysis, quality costing, and productivity analysis. Students will analyze and evaluate managerial accounting functions and decision cases in light of managing a business, making financing decisions, and generating growth and income within the	3
DATA610	Essentials of Bus Analytics Essentials of big data and data analytics are introduced and include descriptive, predictive and prescriptive statistics, regression analysis, optimization techniques and data visualization. The instructional approach in this course focuses on application-based reinforcement of concepts to include the use of simulations. A key component of instruction is an emphasis on analytical report writing and other ways to effectively present data analytic results. Techniques examined emphasize applicability in multiple organizational sectors to include business, finance, human resources, healthcare, manufacturing, sport management, social services, education, non-profit, and government entities. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
ECON625	Managerial Economics This course is an exploration of microeconomic theory and practices, which explain real-world behavior in a firm and society. A practical, problem-solving approach to decision-making is used to learn how economic concepts serve as the basis for many challenges and decisions that confront today’s managers. Topics to be covered include an overview of supply and demand, forecasting demand, production and cost analysis, statistical analysis of economic relationships, market structure and organization, the role of government in a market economy, pricing a firm’s output, risk analysis, and capital budgeting. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): STAT500	3
FINC620	Corporate Finance This course focuses on the application of financial theory and concepts for management decision making with emphasis on the practical aspects of finance. Students learn how to analyze a company’s financial information and practice financial planning. Students evaluate the capital investment process, the corporate restructuring process, as well as bankruptcy analysis. In addition, students explore the financial decision-making process relating to working capital management and international finance. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): FINC510	3
LEGL710	Ethical/Legal Frmwrk 21st Cent This application centered class explores business ethics as well as the legal environment of business in a number of contexts. Students will learn to apply employment laws and regulations to human resource decision making. The course will also relate the areas of contract and tort law to common business scenarios. The relationship between agency law and the fiduciary duties of corporate leaders will also be identified. The emphasis of the course will be on applying knowledge of various areas of law and ethics to strategic business decision making. Grade Note(s): A grade of C or better is required on the final assessment in order to earn a passing grade in this course.	3
MGMT653	Leading Organizations This course is designed to provide new ways of thinking about leadership philosophies and strategies to influence the behaviors of individuals and groups in organizations. Students begin with an exploration of the nature of effective leadership and leadership theories. Understanding power, creating change, developing teams, and guiding group decisions are examined in the context of the roles of a leader. Students learn how to recognize leadership traits and approaches so they can develop their own leadership style. Case studies involving real-world situations that confront leaders are used so that students can formulate strategies to improve the performance of followers through effective leadership. A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): BUSN520	3
MGMT757	Operations & Supply Chain Mgt This course is the study of how external influences and internal capabilities affect organizational strategies, tactics, and execution. This course covers topics surrounding supply chain management, process design, capacity planning and scheduling, inventory control, statistical process control, and quality assurance. Additionally, operations management's role in organizational performance is explored. Students will examine organizational challenges and opportunities in order to formulate strategies that sustain competitive advantage. In this course, students learn to apply the concepts by conducting a supply management simulation. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): ACCT640, BUSN688, ECON625, and FINC620	3
MKTG610	Marketing Strategies This course focuses on marketing strategies and tactics, which are the tools that managers use to increase sales and profits of products and services. Identifying and employing the most effective strategies are critical to the success of any firm. In this course, students explore market segmentation, product, price, distribution, promotion, international, and strategic marketing strategies and tactics. Case studies are used to provide an opportunity to conduct situation analysis, identify SWOTs (strengths, weaknesses, opportunities, and threats), and recommend appropriate strategies and tactics that will attract, satisfy, and retain customers. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): BUSN520	3

Concentration Courses		12 Credits
DATA667	Data Visualization & Commnctn Data visualization and communication skills are taught using industry standard software. The instructional approach in this course focuses on application using hands-on projects to create reports and dashboards with high-impact visualizations of common data analyses to help in decision making. A key element of instruction is an emphasis on communicating the practical implications of data analytics results to a non-technical audience in a timely manner. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees.	3
DATA710	R Programming R programming language concepts are covered within the context of how they are implemented in practice when conducting high-level statistical analysis. The instructional approach in this course focuses on application-based programming concepts such as reading data into R, accessing analysis tool boxes in R, writing R functions, debugging, and organizing and commenting in R code. Data mining and analysis projects will be used to provide working examples. Upon completing this course, students will be able to employ advanced modeling techniques to write R code to conduct data analysis with strong reusability.	3
DATA772	Stat Analysis Data Analytics This course covers statistical procedures used in data analytics with emphasis on hands-on practice. Industry standard software is used to import and prepare data for model development as well as for developing various types of regression models. Assessment of model performance and methods for model selection are also covered. Emphasis is also placed on parameter estimation, variable selection, and diagnostic checking of these models and their use for statistical inference and prediction. Both numerical and graphical techniques are used for diagnostics and reporting. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): DATA710	3
DATA785	Predictive Modeling This course covers statistical modeling in the use of statistical methods to develop models that can be used for predicting future numerical or categorical outcomes in processes for disciplines ranging from business to science. The philosophy of modeling as well as common modeling methods and model adequacy assessment procedures are covered. Industry standard software is used to prepare data, develop and assess models, obtain predictions, and present results. The main thrust of the course is on the application of predictive modeling rather than the theory behind it. Selected projects will be used to provide hands-on experience with the various steps involved in modeling and predicting. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): DATA772	3

Capstone		3 Credits
CAPS794	Business Integration Capstone This course provides the summative and integrative experience that serves as the capstone of the MBA program. Conducted in the form of an interactive business simulation, the student applies their knowledge of business principles and practices as they analyze conditions, develop appropriate strategies and make implementation decisions. In addition, comprehensive case studies are used to apply the strategic management process to a variety of business settings. Finally, this course serves as the student’s final assessment of overall program learning. A grade of C or better is required on the final assessment in order to earn a passing grade in this course. A grade of B or better must be earned to pass this course successfully. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): This class must be taken as the last class in the MBA program	3

Which class should I take? When should I take it?

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Earn your predictive analytics and visualization master's degree 100% online through Davenport's Global Campus

92%

of Davenport University students receive a scholarship or gift aid that, unlike student loans, does not have to be repaid

Why earn a master's degree in predictive analytics at Davenport University?

With this MBA with a predictive analytics and visualization concentration from Davenport, you'll be well prepared for in-demand jobs in business analytics. You'll gain hands-on experiences in the classroom and through internships, such as building predictive and forecasting models, data dashboards, generating data visualization products and automated reports.

Davenport's predictive analytics degree uses industry-standard software in practical applications directly related to current trends and issues that impact organizations across a broad spectrum. You'll learn from experienced faculty who carefully formulated the curriculum to help prepare you for jobs in business analytics.

Experience the Davenport difference:

No degree in data analytics required

Enroll in Davenport’s MBA in predictive analytics with or without a background or degree in data analytics. No GRE or GMAT required.

Learn from experts

Learn from faculty in the predictive analytics degree program who have both advanced degrees and experience in jobs in data analytics.

Focused curriculum

Develop expertise in these main areas: predictive modeling, forecasting and data visualization.

Exceptional career preparation

Prepare for MBA predictive analytics careers in almost any industry. Some career options include management analyst, operations analyst or manager, business analyst and process analyst.

Get started on your MBA in predictive analytics and data visualization concentration

Take the next step toward earning your MBA in predictive analytics degree at Davenport.

Talk to a graduate admissions advisor

Davenport’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at info@davenport.edu.

Apply now or request more information

Start on the path to a predictive analytics degree. Request more information or begin your application now.

Davenport programs related to the master’s degree in predictive analytics and data visualization

Master of Business Administration

Master of Business Administration in Data Mining and Visualization

Master of Science in Data Analytics

About Davenport University

Davenport is a private, not-for-profit university with more than 150 years of experience preparing students for successful careers.

Offering over 80 degree and certificate programs, we align with top employers to design degree programs that help you gain the skills and real-world experience you need to rise above the rest. With small class sizes and campuses across Michigan or online, you’ll earn a quality education on your schedule at Davenport University.*

Some programs require a student to complete a portion of their degree plan off-campus.
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Source:

DU Financial Aid Awards, 2022/2023
Davenport University, 2023/2024 Catalog