Typeface usage

Consistent typography is another key to a strong, consistent brand.

Davenport's primary typeface – Core Sans C – is only to be used for Davenport University assets and materials. If you do not have access to Core Sans C and are designing on behalf of the university, there is a link to download it below. Find more typeface-specific information and guidelines below and, as always, please reach out to ducomm@davenport.edu if you have any questions on using the university's typeface.

Download Core Sans C*

*Core Sans C is the property of Davenport University and is only to be used for Davenport University assets and materials.

Primary typeface

Core Sans C

Example of Core Sans Bold typeface

Example of Core Sans Regular typeface

Example of Core Sans Light typeface

Alternate typeface


Example of Arial Bold typeface

Example of Arial Regular typeface

Headlines and sub-headlines

  1. Headlines should be written in sentence case, not title case.

  2. Headlines will generally be black.

  3. Headlines will generally be bold.

  4. Allow adequate space between headlines, sub-headlines, and paragraphs.

  5. Subhead-lines can be red or black.

  6. Only use punctuation when absolutely necessary (i.e. complete sentences)

  7. Headlines should always be larger than subhead-lines


An example of a properly composed headline and subhead


  1. Bullets should be circles or dots.
  2. Text should be evenly spaced from the bullet..
  3. Bullets should be the same color as the text.

An example of properly space bullets

Letter spacing

Also known as “tracking”, the letter spacing is the space between ALL letters in a body of text. “Kerning”, on the other hand, is the space between individual pairs of letters, and can vary throughout the body of text.

When using the Core Sans C typeface, it’s always a good idea to slightly increase the letter spacing if possible. This helps with the legibility of the otherwise fairly condensed typeface.

An example of proper letter spacing


Also known as “leading”, the line-spacing is the space between each line in a body of text and should always be increased slightly from the default setting.

This is particularly important to increase the legibility of body text.

An example of proper line spacing