Visual identity and branding

The Davenport University Brand is a system that includes our logos, colors, fonts, imagery, our voice and touchpoints.

This website and its subsequent pages outline that entire system. If you cannot find what you're looking for on these pages, we ask that you please download and consult either our full writing guide or our full brand guide. If you still have a question, please reach out to for further assistance.

Our tagline

Get where the world is going

This simple line captures the essence, the goal, the focus and the aspiration of Davenport University. These six words describe what the faculty and staff of the University help people do every day, and they embody the hope and dream of every student who attends here.

Our vision

Davenport aspires to be renowned as a quality institution of higher education that understands the market better than any other institution. We strive to apply that understanding to our programs and teaching, preparing Davenport and its graduates to exceed employer expectations, transform communities, and change lives by believing that every person can achieve his or her dream.

Our brand promise

Transforming student’s lives by helping them to achieve their highest potential in their future focused career.

Flexible / agile

  • Evening classes
  • 7-week courses
  • More outside classes transfer to Davenport degrees

Future focused / innovative

  • Employment guarantee
  • Constant reaassessment of programs to meet market needs

Best student experience

  • Private dorm rooms
  • Small class sizes
  • New facilities
  • 95% student satisfaction rate
  • NCAA Division II athletics

Quality education

  • Not for profit
  • 151 year history
  • 96% of Davenport grads are employed within six months of graduating
  • Professors have real-world experience
  • 3rd lowest private university tuition in Michigan