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Marketing bachelor of business administration degree at Davenport University

Marketing, bachelor of business administration

New Fall 2017:

Marketing Degree Specialties

Davenport will offer three new specialties to tailor your degree; Digital Marketing and Advertising, Marketing Technology and Value Chain. After you have completed the core courses in the Marketing major, you will complete your degree with the College of Business elective courses or you can choose from one of these specialties. In addition, our unique marketing specialties offer the ability for you to be prepared to earn marketing certificates, keeping you up-to-date with current marketing trends. These certificates can help you leverage your career. 
There are two certificates in the core Marketing courses that you will be prepared to earn regardless of your chosen specialty. 
Two additional marketing courses that will prepare you to pass specific certifications are imbedded in specific specialties.  

Connect business strategy to organizational marketing campaigns.

Developed in partnership with business leaders, Davenport University’s marketing program meets the dynamic needs of the marketing industry.  Our content provides you with necessary theory and strategy concepts, while also providing the hands-on tactical skills necessary to succeed in today’s marketplace. To specialize your studies, you choose your focus in digital marketing and advertising, technology marketing, or value-chain. After completing your studies, you will be able to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.

With your marketing degree from Davenport University you will be poised to be a key contributor in developing marketing plans for your company’s strategic plan. This may include specific marketing strategies such as advertising, promotion, production, pricing and social media. We also include research and analytics to help you understand consumer needs and market opportunities. What does Davenport have to offer?

Our marketing degree integrates web technologies and computer information systems into our core-marketing curriculum and specialties.

What is the benefit for you?
By taking courses in the College of Technology in addition to those in the College of Business, you are better prepared to conduct marketing in today’s increasingly digital world.
Applied, experiential learning internships or consulting projects, allow you to work in variety of real-life settings with companies, non-profits, and in a variety of professional sectors.  
What is the benefit for you?
This means you get job experiences that build your skills and strengthen your resume while earning college credits.
Compared with Midwestern colleges and universities, our Marketing programs’ specialties and curriculum focus more on cutting edge, current marketing career areas better aligned with marketplace needs. 
What is the benefit for you?

You will have the ability to create and manage digital marketing campaigns, social media outlets, and analytic platforms for websites.

The BBA in Marketing can be completed in-seat or online.
Download a PDF of the Marketing degree program.
Marketing bachelor degree with an advertising & promotion specialty at Davenport University

Digital Marketing & Advertising: Understand a comprehensive review of digital retailing, social media strategies, search engine marketing and analytics as well as public relations for marketing strategy.

  • MKTG214  Public Relations
  • MKTG246  Digital Brand Engagement
  • MKTG425  Search Engine Marketing & Analytics
  • MKTG324  Social Media Strategies
  • MKTG312  Digital Retailing
  • CISP211   eBus Foundations
Marketing bachelor degree with a sport marketing specialty at Davenport University

Marketing Technology: Become proficient in the rapid deployment of common and complex web solutions as well as creating effective and attractive web pages using popular web authoring programs. 

  • CISP220   Web Page Applications
  • BITS303   Web Authoring
  • BITS301   Image Editing Applications
  • CISP211   eBus Foundations
  • MKTG346  Digital Brand Engagement
  • MKTG324  Social Media Strategies
Marketing bachelor degree with a business to business specialty at Davenport University

Value-Chain:  Explore digital retailing as well as business-to-business marketing and distribution channel strategies preparing you to be successful in designing, developing, and implementing successful distribution channels that add value with each transaction.

  • MKTG311  Channel Strategy
  • GPMT410  Global Sourcing of Projects
  • MKTG404  Business-to-Business Marketing
  • MKTG312  Digital Retailing
  • CISP211   eBus Foundations
  • MGMT413  Sustainable Supply Chain Management

Earn Your Marketing Certificate

MKTG212 Professional Selling


While taking this course students will have the opportunity to earn HubSpot's Inbound Sales Certification. This free certification features five classes that introduce students to the Inbound Sales Methodology, from identifying potential buyers, to developing outreach strategies, to building personalized presentations.


MKTG322 Digital Marketing


Students in the MKTG 322 will have the opportunity to earn HubSpot’s Marketing Inbound Certification, a free marketing training course that reviews the fundamentals of the inbound marketing methodology. Topics covered SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy.


MKTG 312 Digital Retailing

Students enrolled in MKTG 312 will have the opportunity to earn Google’s free E-Commerce Analytics Certificate. Students will learn how to use Enhanced Ecommerce reports in Google Analytics to make informed ecommerce business decisions.

MKTG 346 Digital Brand Engagement


This course offers the opportunity to earn Google’s free Analytics for Beginners Certificate. This will allow students to become proficient with the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking




Google Certificate



Google Certificate

Employment Opportunities

Marketing occupations are critical to the economy and expect to have significant employment opportunities in
the future. Some job opportunities include the following:

  • Market Research Analyst
  • Director of Public Relations
  • Sports Marketing
  • Retail Sales Manager
  • Advertising Account Manager
  • Health Care Marketing Liason

Salary Information



Starting salaries for Marketing

$43,678 in the U.S.


Starting salaries for Marketing

$40,507 in the Great Lakes Region


Average salaries for Market Analyst

$62,150 in the U.S.


Projected growth for Market Analyst

19% growth from 2014-2020.



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Full Curriculum


Marketing students gain skills in business fundamentals and specific marketing disciplines in a learning environment that balances textbook theory with real-world marketing application. Students become familiar with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders. Varied learning methodologies that emphasize critical thinking, problem solving and ethical decision-making prepare students for the marketing challenges of today’s global environment. Graduates earn a Bachelor of Business Administration degree with a major in Marketing and an elective Specialty in Digital Marketing and Promotion, Marketing Technology, or Value Chain.


Which class should I take? When should I take it?
2017-2018 Recommended Program Sequences for Marketing, BBA:

Marketing, BBA and printable pdf download

Specialty: Digital Marketing and Promotion and printable pdf download

Specialty: Marketing Technology and printable pdf download

Specialty: Value Chain and printable pdf download

Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
DATA275Introduction to Data Analytics3 cr.
MATH125Intermediate Algebra3 cr.
STAT220Introduction to Statistics3 cr.
SOSC201Diversity in Society3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Business32 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
GPMT287Principles of Project Management3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
LEGL210Business Law Foundations3 cr.
MGMT211Management Foundations3 cr.
MKTG211Marketing Foundations3 cr.
Major42 cr.
BUSN489 or MKTG490Field Experience in Business or Marketing BBA Internship3 cr.
MKTG212Professional Selling3 cr.
MKTG310Consumer Behavior3 cr.
MKTG320Marketing of Services3 cr.
MKTG322 Digital Marketing 3 cr.
MKTG412Marketing Research3 cr.
MKTG440Strategic Marketing3 cr.
Upper Level MKTG Elective: Recommended3 cr.
MKTG421International Marketing3 cr.
Plus 6 (six) Marketing electives [MKTG] or choose one of the following specialties:(12-18) cr.
Digital Marketing and Promotion Specialty [DMKS](18) cr.
CISP211E-Business Technologies3 cr.
MKTG214Public Relations Foundations3 cr.
MKTG312Digital Retailing3 cr.
MKTG324Social Media Strategies3 cr.
MKTG346Digital Brand Engagement3 cr.
MKTG425Search Engine Marketing and Analytics3 cr.
Marketing Technology Specialty [MTCS](18) cr.
BITS301Image Editing Applications3 cr.
CISP211E-Business Technologies3 cr.
CISP220Web Page Applications3 cr.
CISP303Web Authoring Applications3 cr.
MKTG324Social Media Strategies3 cr.
MKTG346Digital Brand Engagement3 cr.
Value Chain Specialty [MVCS](18) cr.
CISP211E-Business Technologies3 cr.
GPMT410Global Sourcing for Projects3 cr.
MGMT413Sustainable Supply Chain Management3 cr.
MKTG311Channel Strategy3 cr.
MKTG312Digital Retailing3 cr.
MKTG404Business-to-Business Marketing3 cr.
Open Electives (7) cr.