Turn your passion for sports into a business career

Bachelor of Business Administration - Sport Management (120 credits)

Develop strong skills in critical business areas of sports including accounting, marketing, economics, finance, IT and statistics through the bachelor’s in sport management at Davenport University. The business-focused sport management degree at Davenport gives you the flexibility to land jobs in sport management or put your BBA to work in any industry — sports-related or not. 

Davenport is one of only two universities in Michigan and 32 in the world to have a bachelor’s degree accredited by the Commission on Sport Management Accreditation (COSMA). The COSMA accreditation lets you know you’re attending one of the best colleges for sports management and receiving a sports degree that prepares you for a variety of careers in sport management and beyond. 

You can earn your sport management degree on the W.A. Lettinga Campus in Grand Rapids or 100% online through Davenport’s pioneering Global Campus.

What can you do with a sport management degree? 

As a sports management major, you’ll be prepared for a wide range of jobs in sport management as well as for leadership positions in organizations and businesses in any industry. With this versatile sports degree, you can work in marketing, athletic administration, sales, event operations, facility management, community relations, social media and more at any level of sports — from high school to the Detroit Lions. And since you’re earning a BBA, you’ll also be prepared to work for companies like Amway, Meijer, PepsiCo, Quicken Loans and Steelcase or even the Big Three automakers: General Motors, Ford and Fiat Chrysler. That’s the benefit of earning your sport management degree from an accredited business school and one of the best colleges for sport management. 

Explore classes for Davenport’s sports degree

Throughout your courses in Davenport’s sport management degree, you’ll study the global sports industry, advertising, special event operations, esports, sponsorship, facility management, sports analytics, law and sports governance. In your senior year of your sports degree, you’ll explore an area of sports or business that you’re passionate about through your capstone project. 

Which class should I take? When should I take it?

See our Recommended Program Sequences:

1 of 2
Davenport’s 1 of only 2 Michigan schools accredited by COSMA
300
Complete 2 internships for 300 hours of real work experience
100%
Earn your sports degree fully online through our Global Campus
95%
95% of Davenport students receive generous financial assistance

Why pursue a sports degree at Davenport University?

Davenport’s sport management degree provides you with a wide range of courses and hands-on experiences (including two internships) so you’re ready for work in the real world of sports — and business. In addition to our COSMA accreditation, reserved for the best colleges for sport management, we’re accredited by the Higher Learning Commission - North Central Association of Colleges and Schools (NCA) and hold a specialized International Accreditation Council for Business Education (IACBE) accreditation. 

Experience the Davenport difference:

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Business-focused sports degree

Prepare for a range of careers in sport management — and for a range of careers, period — through the BBA in sport management. 

 

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Real-world experience

Gain experience through your sports degree with 2 internships with teams like the Detroit Lions and venues like Little Caesars Arena.

 

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Credit for work experience

Earn credit that applies to your sport management degree for work experience in sports, from the high school level to the pros.   

 

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Meet sports leaders

Network with professional and collegiate sports leaders through guest lectures and field trips to minor and major league venues. 

 

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Industry-informed sports degree

Receive a relevant sports degree with a program informed by an advisory board of 15 leaders associated with sports in the region. 

 

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Study abroad

Gain exposure to the international sports industry through a three-week study abroad experience offered through your sports degree. 

 

"What I loved most about my experience at Davenport as a Sport Management major was how relatable the class content was to the industry itself. The sports management classes are ones I continually relate to in my every day job at the Phoenix Suns, and I am very happy to have pursued this degree at DU."

- Skylar Hoke, BBA Sport Management, 2015

Clinical Sales Associate, Intuitive

Get started on your sport management major

Explore the admissions requirements and then take the next step toward earning your sports management degree at Davenport.    

Talk to an admissions advisor

Davenport’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at info@davenport.edu.

Apply now or request more information

Start on the road to a business career in the sports industry or any industry. Request more information or begin your application now.

Additional resources

Some programs require a student to complete a portion of their degree plan off-campus. 
View a full list of those programs and courses