Separate yourself from the competition
Bachelor of Business Administration - Sport Management (120 credits)
Davenport University is 1 of only 2 universities in Michigan, and 24 globally, that are accredited by the Commission on Sport Management Accreditation (COSMA). We offer a Bachelor of Business Administration degree in Sport Management, which develops strong skills in critical business areas of sports including accounting, marketing, economics, finance, IT and statistics. We expose you to the legal, regulatory, marketing and operational aspects of sport venue management. Your program also includes the critical areas of accounting, marketing, economics, finance, IT, business research and statistics in a learning environment that balances textbook theory with real-world sport business application. By building both theoretical knowledge and applied experience you are well-prepared for a career in the sports industry.
A BBA degree in Sport Management can be completed in-seat or online.
Foundations of Excellence
|ACES100 or OPEN||Achieving Career and Education Success or (if exempt) Open Elective||3|
|DATA275||Introduction to Data Analytics||3|
|SOSC201||Diversity in Society||3|
|STAT220||Introduction to Statistics||3|
Foundations of Business
|ACCT201||Accounting Foundations I||4|
|ACCT202||Accounting Foundations II||4|
|GPMT287||Principles of Project Mgmt||3|
|LEGL334||Legal Aspects of Sport Mgmt||3|
|SPMG211||Sport Management Foundations||3|
|FINC235||Financial Analysis for Bus Mgr||3|
|HRMG213||Human Resource Management||3|
|SPMG275||Athletic Leadership & Coaching||3|
|SPMG290||Sophomore Sport Mgmt Internshp||3|
|SPMG364||Sport Operations & Facilt Mgmt||3|
|SPMG390||Junior Sport Mgmt BBA Intern||3 - 6|
|SPMG421||Sport Governance & Regulation||3|
|SPMG445||Global Sport Industry||3|
|SPMG495||Sport Mgmt Planning Capstone||4|
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Internships and Career Opportunities
BBA Sport Management students will complete 6 internship credits resulting in 300 hours of real work sport management experience. Professional minor league teams are just some of the great opportunities for internships and experiential learning right down the road from our main campus. Samples of locations where students have taken permanent employment or completed an internship include:
- Detroit Lions
- Detroit Red Wings
- Minnesota Vikings
- Ford Field
- Grand Rapids Drive
- Grand Rapids Griffins
- USA Football
- West Michigan Sports Commission
- West Michigan Whitecaps
Commission on Sport Management Accreditation
In 2015 the Commission on Sport Management Accreditation (COSMA) accredited our BBA in Sport Management degree at Davenport University. COSMA is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities. COSMA reviews sport management programs and evaluates how well the program educates students and prepares them for a career in the sport management industry. Eligibility for COSMA includes having institutional accreditation, so the institutional issues such as financial viability and resources are also addressed.
The Sport Management degree program at Davenport University has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Colorado, USA. The Sport Management program in the following degree is accredited by COSMA:
Bachelor of Business Administration (BBA) with concentration/emphasis in Sport Management
"I like seeing people having a good time at the sporting events and watching our student-athletes play in front of large crowds. I also enjoy working with people from the athletic department (marketing team and coaches) and around the community."
"The West Michigan Sports Commission has utilized Davenport University sport management students with great success. The Davenport University students come prepared to make an impact on their first day."
"What I loved most about my experience at Davenport as a Sport Management major was how relatable the class content was to the industry itself. The sports management classes are ones I continually relate to in my every day job at the Phoenix Suns, and I am very happy to have pursued this degree at DU."