Turn your passion for sports into a business career
Bachelor of Business Administration - Sport Management (120 credits)
Develop strong skills in critical business areas of sports including accounting, marketing, economics, finance, IT and statistics through the bachelor’s in sport management at Davenport University. The business-focused sport management degree at Davenport gives you the flexibility to land jobs in sport management or put your BBA to work in any industry — sports-related or not.
Davenport is one of only two universities in Michigan and 32 in the world to have a bachelor’s degree accredited by the Commission on Sport Management Accreditation (COSMA). The COSMA accreditation lets you know you’re attending one of the best colleges for sports management and receiving a sports degree that prepares you for a variety of careers in sport management and beyond.
What can you do with a sport management degree?
As a sports management major, you’ll be prepared for a wide range of jobs in sport management as well as for leadership positions in organizations and businesses in any industry. With this versatile sports degree, you can work in marketing, athletic administration, sales, event operations, facility management, community relations, social media and more at any level of sports — from high school to the Detroit Lions. And since you’re earning a BBA, you’ll also be prepared to work for companies like Amway, Meijer, PepsiCo, Quicken Loans and Steelcase or even the Big Three automakers: General Motors, Ford and Fiat Chrysler. That’s the benefit of earning your sport management degree from an accredited business school and one of the best colleges for sport management.
Explore classes for Davenport’s sports degree
Throughout your courses in Davenport’s sport management degree, you’ll study the global sports industry, advertising, special event operations, esports, sponsorship, facility management, sports analytics, law and sports governance. In your senior year of your sports degree, you’ll explore an area of sports or business that you’re passionate about through your capstone project.
Foundations of Excellence
|ACES100 or OPEN||Achieving Career and Education Success or (if exempt) Open Elective||3|
|DATA275||Introduction to Data Analytics||3|
|SOSC201||Diversity in Society||3|
|STAT220||Introduction to Statistics||3|
|MATH120 or MATH125||College Mathematics or Intermediate Algebra||3|
Foundations of Business
|ACCT201||Accounting Foundations I||4|
|ACCT202||Accounting Foundations II||4|
|BITS211||Microcomp Appl Spreadsheet||3|
|GPMT287||Principles of Project Mgmt||3|
|LEGL334||Legal Aspects of Sport Mgmt||3|
|FINC235||Financial Analysis for Bus Mgr||3|
|HRMG213||Human Resource Management||3|
|SPMG275||Athletic Leadership & Coaching||3|
|SPMG290||Sophomore Sport Mgt Internship||3|
|SPMG364||Sport Operations/Facility Mgmt||3|
|SPMG390||Junior Sport Mgmt BBA Intern||3 - 6|
|SPMG421||Sport Governance & Regulation||3|
|SPMG445||Global Sport Industry||3|
|BUSN495||Business Planning Capstone||4|
Open Electives or the BBA Honors Specialty
Which class should I take? When should I take it?
See our Recommended Program Sequences:
Why pursue a sports degree at Davenport University?
Davenport’s sport management degree provides you with a wide range of courses and hands-on experiences (including two internships) so you’re ready for work in the real world of sports — and business. In addition to our COSMA accreditation, reserved for the best colleges for sport management, we’re accredited by the Higher Learning Commission - North Central Association of Colleges and Schools (NCA) and hold a specialized International Accreditation Council for Business Education (IACBE) accreditation.
Experience the Davenport difference:
Business-focused sports degree
Prepare for a range of careers in sport management — and for a range of careers, period — through the BBA in sport management.
Gain experience through your sports degree with 2 internships with teams like the Detroit Lions and venues like Little Caesars Arena.
Credit for work experience
Earn credit that applies to your sport management degree for work experience in sports, from the high school level to the pros.
Meet sports leaders
Network with professional and collegiate sports leaders through guest lectures and field trips to minor and major league venues.
Industry-informed sports degree
Receive a relevant sports degree with a program informed by an advisory board of 15 leaders associated with sports in the region.
Gain exposure to the international sports industry through a three-week study abroad experience offered through your sports degree.
"What I loved most about my experience at Davenport as a Sport Management major was how relatable the class content was to the industry itself. The sports management classes are ones I continually relate to in my every day job at the Phoenix Suns, and I am very happy to have pursued this degree at DU."
- Skylar Hoke, BBA Sport Management, 2015
Get started on your sport management major
Explore the admissions requirements and then take the next step toward earning your sports management degree at Davenport.
In 2015 the Commission on Sport Management Accreditation (COSMA) accredited our BBA in Sport Management degree at Davenport University. COSMA is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities. COSMA reviews sport management programs and evaluates how well the program educates students and prepares them for a career in the sport management industry. Eligibility for COSMA includes having institutional accreditation, so the institutional issues such as financial viability and resources are also addressed.
The Sport Management degree program at Davenport University has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Colorado, USA. The Sport Management program in the following degree is accredited by COSMA:
Bachelor of Business Administration (BBA) with concentration/emphasis in Sport Management