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Sport Management, BBA
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Why Sport Management?

We expose you to the legal, regulatory, marketing and operational aspects of sport venue management.  Program requirements include two sport internships and sport courses in governance, advertising, operations, analytics, facility management, law and the global sport industry.

Your program also includes the critical areas of accounting, marketing, economics, finance, IT, business research and statistics in a learning environment that balances textbook theory with real-world sport business application. By building both theoretical knowledge and applied experience you are well-prepared for a career in the sports industry.

A BBA degree in Sport Management can be completed in-seat or online.

Download a PDF of this program.

Internships and Career Opportunities

BBA Sport Management students will complete 6 internship credits resulting in 300 hours of real work sport management experience. Davenport's location (Grand Rapids, Michigan) was voted in the top 10 best minor league cities in America by Street and Smith's Sport Business Journal (2015). Professional minor league teams are just some of the great opportunities for internships and experiential learning right down the road from our main campus. Samples of locations where students have taken permanent employment or completed an internship include:

    • Detroit Lions
    • Detroit Red Wings
    • Minnesota Vikings
    • Edge Lacrosse
    • Ford Field
    • Grand Rapids Drive
    • Northern Virginia CC
    • USA Football
    • West Michigan Sports Commission


"The West Michigan Sports Commission has utilized Davenport University sport management students with great success. The Davenport University students come prepared to make an impact on their first day." Eric Engelbarte II, CTA, Meijer State Games of Michigan.
"What I loved the most about my experience at Davenport as a Sport Management major was how relatable the class content was to the industry itself. The sports management classes are ones I continually relate to in my every day job at the Phoenex Suns, and I am very happy to have pursued this degee at DU." Skyler Hoke, Phoenix Suns.


In 2015 the Commission on Sport Management Accreditation (COSMA) accredited our BBA in Sport Management degree at Davenport University. COSMA is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities. COSMA reviews sport management programs and evaluates how well the program educates students and prepares them for a career in the sport management industry. Eligibility for COSMA includes having institutional accreditation, so the institutional issues such as financial viability and resources are also addressed.

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Full Curriculum


Students gain skills in business fundamentals and specific sport management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sport venue management. Graduates earn a Bachelor of Business Administration degree with a major in Sport Management.

Which class should I take? When should I take it?
2016-2017 Recommended Program Sequence for Sport Management, BBA and printable pdf download


Foundations of Excellence39 cr.
ACES100 or OPENAchieving Career and Education Success or (if exempt) Open Elective3 cr.
COMM120Presentation Techniques3 cr.
ECON200Microeconomics3 cr.
ECON201Macroeconomics3 cr.
ENGL109Composition3 cr.
ENGL110Advanced Composition3 cr.
ENGL311Professional Writing3 cr.
ENVS125 or SCI/MATHIntroduction to Environmental Studies or Science/Math Elective3 cr.
MATH125Intermediate Algebra3 cr.
SOSC201Diversity in Society3 cr.
STAT220Introduction to Statistics3 cr.
HUMNHumanities Elective3 cr.
SOSCSocial Science Elective3 cr.
Foundations of Sport Management26 cr.
ACCT201Accounting Foundations I4 cr.
ACCT202Accounting Foundations II 4 cr.
BITS211Microcomputer Applications: Spreadsheet3 cr.
BUSN210Professional Ethics3 cr.
CISP112Applied Information Technology 3 cr.
FINC211Corporate Finance3 cr.
MKTG210Sport Marketing3 cr.
SPMG211Sport Management Foundations3 cr.
Major46 cr.
BUSN303Business Research: 21st Century Tools3 cr.
FINC223 or FINC235Entrepreneurial Finance or Financial Analysis for Business Managers3 cr.
HRMG213Human Resource Management3 cr.
LEGL334Legal Aspects of Sport Management3 cr.
MKTG212Professional Selling3 cr.
MKTG350Sport Advertising and Promotion3 cr.
SPMG275Athletic Leadership and Coaching3 cr.
SPMG290Sophomore Sport Management Internship3 cr.
SPMG364Sport Operations and Facilities Management3 cr.
SPMG370Sport Analtytics3 cr.
SPMG385 or SABR381Special Topics in Sport or Study Abroad3 cr.
SPMG390Junior Sport Management Internship3 cr.
SPMG421Sport Governance and Regulation3 cr.
SPMG445Global Sport Industry3 cr.
SPMG495Sport Management Planning Capstone4 cr.
Open Electives9 cr.