Why Sport Management?
We expose you to the legal, regulatory, marketing and operational aspects of sport venue management. Program requirements include two sport internships and sport courses in governance, advertising, operations, analytics, facility management, law and the global sport industry.
Your program also includes the critical areas of accounting, marketing, economics, finance, IT, business research and statistics in a learning environment that balances textbook theory with real-world sport business application. By building both theoretical knowledge and applied experience you are well-prepared for a career in the sports industry.
A BBA degree in Sport Management can be completed in-seat or online.
Download a PDF of this program.
Internships and Career Opportunities
BBA Sport Management students will complete 6 internship credits resulting in 300 hours of real work sport management experience. Davenport's location (Grand Rapids, Michigan) was voted in the top 10 best minor league cities in America by Street and Smith's Sport Business Journal (2015). Professional minor league teams are just some of the great opportunities for internships and experiential learning right down the road from our main campus. Samples of locations where students have taken permanent employment or completed an internship include:
- Detroit Lions
- Detroit Red Wings
- Minnesota Vikings
- Edge Lacrosse
- Ford Field
- Grand Rapids Drive
- Northern Virginia CC
- USA Football
- West Michigan Sports Commission
|"The West Michigan Sports Commission has utilized Davenport University sport management students with great success. The Davenport University students come prepared to make an impact on their first day." Eric Engelbarte II, CTA, Meijer State Games of Michigan.|
|"What I loved the most about my experience at Davenport as a Sport Management major was how relatable the class content was to the industry itself. The sports management classes are ones I continually relate to in my every day job at the Phoenex Suns, and I am very happy to have pursued this degee at DU." Skyler Hoke, Phoenix Suns.|
In 2015 the Commission on Sport Management Accreditation (COSMA) accredited our BBA in Sport Management degree at Davenport University. COSMA is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities. COSMA reviews sport management programs and evaluates how well the program educates students and prepares them for a career in the sport management industry. Eligibility for COSMA includes having institutional accreditation, so the institutional issues such as financial viability and resources are also addressed.
BACHELOR OF BUSINESS ADMINISTRATION • 120 CREDITS • SPRT MG BBA
Students gain skills in business fundamentals and specific sport management disciplines in a learning environment that balances textbook theory with real-world business application. Through varied learning methodologies including an internship, students are exposed to the legal, regulatory, marketing and operational aspects of sport venue management. Graduates earn a Bachelor of Business Administration degree with a major in Sport Management.
|Foundations of Excellence||39 cr.|
|ACES100 or OPEN||Achieving Career and Education Success or (if exempt) Open Elective||3 cr.|
|COMM120||Presentation Techniques||3 cr.|
|ENGL110||Advanced Composition||3 cr.|
|ENGL311||Professional Writing||3 cr.|
|ENVS125 or SCI/MATH||Introduction to Environmental Studies or Science/Math Elective||3 cr.|
|MATH125||Intermediate Algebra||3 cr.|
|SOSC201||Diversity in Society||3 cr.|
|STAT220||Introduction to Statistics||3 cr.|
|HUMN||Humanities Elective||3 cr.|
|SOSC||Social Science Elective||3 cr.|
|Foundations of Sport Management||26 cr.|
|ACCT201||Accounting Foundations I||4 cr.|
|ACCT202||Accounting Foundations II||4 cr.|
|BITS211||Microcomputer Applications: Spreadsheet||3 cr.|
|BUSN210||Professional Ethics||3 cr.|
|CISP112||Applied Information Technology||3 cr.|
|FINC211||Corporate Finance||3 cr.|
|MKTG210||Sport Marketing||3 cr.|
|SPMG211||Sport Management Foundations||3 cr.|
|BUSN303||Business Research: 21st Century Tools||3 cr.|
|FINC223 or FINC235||Entrepreneurial Finance or Financial Analysis for Business Managers||3 cr.|
|HRMG213||Human Resource Management||3 cr.|
|LEGL334||Legal Aspects of Sport Management||3 cr.|
|MKTG212||Professional Selling||3 cr.|
|MKTG350||Sport Advertising and Promotion||3 cr.|
|SPMG275||Athletic Leadership and Coaching||3 cr.|
|SPMG290||Sophomore Sport Management Internship||3 cr.|
|SPMG364||Sport Operations and Facilities Management||3 cr.|
|SPMG370||Sport Analtytics||3 cr.|
|SPMG385 or SABR381||Special Topics in Sport or Study Abroad||3 cr.|
|SPMG390||Junior Sport Management Internship||3 cr.|
|SPMG421||Sport Governance and Regulation||3 cr.|
|SPMG445||Global Sport Industry||3 cr.|
|SPMG495||Sport Management Planning Capstone||4 cr.|
|Open Electives||9 cr.|