Marketing Graduate Certificate

Grow or advance your marketing knowledge in the ever-evolving marketing profession

Marketing Graduate Certificate

Take your career to the next level and deepen your marketing skillset with a graduate certificate in marketing at Davenport University. This graduate certificate can be completed as a stand-alone certificate or while taking Master of Business Administration courses.

Faculty in our marketing program have direct experience implementing marketing practices into real-world applications. That means you’ll learn from their experience through a marketing graduate certificate. You'll gain hands-on learning opportunities through research and projects and be prepared to grow or advance your marketing knowledge.

Earn your marketing graduate certificate 100% online through Davenport’s Global Campus or in-person at Davenport's Warren or Grand Rapids campuses.

Is a marketing graduate certificate worth it?

As you consider the marketing grad certificate at Davenport, you may be wondering, “Is a graduate certificate in marketing worth it?” Earning a graduate certificate keeps you competitive in your current role by allowing you to build upon your skills, but it can also help transition you into new career opportunities with a higher salary potential.

Explore classes for Davenport's marketing graduate certificate

Gain a deeper understanding in consumer behavior and learn how to develop a company into a strategic brand. In just one semester, you can set yourself above other marketing applicants.

Prerequisite: BUSN 520 - Management and Marketing is a required prerequisite that must be completed prior to taking the following courses in the Graduate Certificate in Marketing.

See Full Course List

Courses		15 Credits
MKTG610	Marketing Strategies This course focuses on marketing strategies and tactics, which are the tools that managers use to increase sales and profits of products and services. Identifying and employing the most effective strategies are critical to the success of any firm. In this course, students explore market segmentation, product, price, distribution, promotion, international, and strategic marketing strategies and tactics. Case studies are used to provide an opportunity to conduct situation analysis, identify SWOTs (strengths, weaknesses, opportunities, and threats), and recommend appropriate strategies and tactics that will attract, satisfy, and retain customers. Note: A grade of C or better is required on the final assessment in order to earn a passing grade in this course. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): BUSN520	3
MKTG705	Digital Marketing This course examines the application of digital marketing tools to attract interest, influence consumers, and retain customers. Students will gain knowledge of customer relationship management using digital technology such as the Internet, social media, as well as emerging digital media platforms. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3
MKTG723	Consumer Behavior This course presents the theoretical and applied fundamentals of consumer and organizational behavior. Students will develop an understanding of how and why consumers and organizational buyers are influenced in the decision-making process. Emphasis is placed on internal and external behavior influencers including cultural and inter-cultural contexts, psychological and sociological influences, attitudinal as well as situational pressures and their impact on the consumer decision-making process. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3
MKTG757	Strategic Brand Devel & Mgmt This course provides students with strategies to define a brand’s position by focusing on developing a broad understanding of competitors, customer’s needs, and market opportunities. The student will explore new brand development, how to define a brand by utilizing customer and competitor analyses, how to create a sustainable market position, create and manage a brand, and identify brand equity dimensions. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3
MKTG775	Integrated Mktg Comm Strategy This course focuses on the study of the theoretical and practical application of integrated marketing communications. The strategy development includes exposure to the elements of the integrated marketing communications mix: advertising, sales promotion, public relations, interactive marketing, and personal selling. In addition, media strategy, creative strategy, integrated marketing communication objectives, and budget determination are explored. The course format includes case studies and/or group projects to exhibit topic comprehension. Applicable Course Fees can be found at https://my.davenport.edu/financial-aid/how-much-does-du-cost/tuition-and-fees. Prerequisite(s): MKTG610	3

Which class should I take? When should I take it?

See our Recommended Program Sequences:

100%

Take this marketing grad certificate 100% online through Davenport's Global Campus

92%

of Davenport University students receive a scholarship or gift aid that, unlike student loans, does not have to be repaid

What can I do with a graduate certificate in marketing from Davenport?

The graduate certificate in marketing at Davenport gives you tactical skills you can use in various careers in marketing, such as the ability to manage social media, create content and update web pages. Through the graduate certificate in marketing, you’ll gain the business and marketing know-how to manage information using digital technologies and to develop strategies that leverage and integrate information into marketing plans — for any company or organization in any industry.

Experience the Davenport difference:

Learn from experts

Learn marketing solutions to solve problems facing today’s business world through a graduate certificate in marketing taught by Davenport faculty with real-world marketing experience.

Open to all

Whether you’re a professional looking to advance your career or someone with no experience in the marketing field, you can pursue a marketing graduate certificate at Davenport.

Successful alumni

Earn your certificate in marketing and join an impressive network of alumni who are putting their marketing degrees from Davenport to work at leading companies right here in Michigan and around the nation.

Convenient courses for you

Enjoy the convenience of taking the marketing graduate certificate online or at one of two campuses across Michigan. You’ll have the opportunity to work in groups with peers from across the nation who are also excited to be earning their marketing master’s degree.

Get started on your marketing graduate certificate

Explore Davenport’s admissions requirements and then take the next step toward earning Davenport’s marketing graduate certificate.

Talk to an admissions advisor

Davenport’s admissions team is here to answer your questions. Please call us at 800.686.1600 or email us at info@davenport.edu.

Apply now or request more information

Start on the path to your graduate certificate in marketing. Request more information or begin your application now.

Davenport programs related to the marketing graduate certificate

Master of Business Administration

Master of Management

Master of Business Administration in Marketing

About Davenport University

Davenport is a private, not-for-profit university with more than 150 years of experience preparing students for successful careers.

Offering over 80 degree and certificate programs, we align with top employers to design degree programs that help you gain the skills and real-world experience you need to rise above the rest. With small class sizes and campuses across Michigan or online, you’ll earn a quality education on your schedule at Davenport University.*

Some programs require a student to complete a portion of their degree plan off-campus.
View a full list of those programs and courses

Source:

DU Financial Aid Awards, 2022/2023
Davenport University, 2023/2024 Catalog