Marketing Graduate Certificate

Graduate Certificate (12 - 15 credits)

Graduate Certificates provide students with the opportunity to deepen their skills in a particular subject. They may be completed at any time while taking Master of Business Administration courses provided the prerequisites are met, or may be completed as a stand-alone certificate.

The credit for a single course cannot be applied to more than one degree or certificate; a course substitution must be approved by the Department Chair.

Prerequisite: MKTG610 Marketing Strategies (3 cr) is a required prerequisite that must be completed prior to taking the following courses in the Graduate Certificate in Marketing.

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Major		12 Credits
MKTG705	Digital Marketing	3
MKTG723	Consumer Behavior This course presents the theoretical and applied fundamentals of consumer and organizational behavior. Students will develop an understanding of how and why consumers and organizational buyers are influenced in the decision- making process. Emphasis is placed on internal and external behavior influencers including cultural and inter-cultural contexts, psychological and sociological influences, attitudinal as well as situational pressures and their impact on the consumer decision-making process. Prerequisite(s): MKTG610	3
MKTG757	Strategic Brand Devel & Mgmt This course provides students with strategies to define a brand?s position by focusing on developing a broad understanding of competitors, customer?s needs, and market opportunities. The student will explore new brand development, how to define a brand by utilizing customer and competitor analyses, how to create a sustainable market position, create and manage a brand, and identify brand equity dimensions. Prerequisite(s): MKTG610	3
MKTG775	Integrated Mktg Comm Strategy This course focuses on the study of the theoretical and practical application of integrated marketing communications. The strategy development includes exposure to the elements of the integrated marketing communications mix: advertising, sales promotion, public relations, interactive marketing, and personal selling. In addition, media strategy, creative strategy, integrated marketing communication objectives, and budget determination are explored. The course format includes case studies and/or group projects to exhibit topic comprehension. Prerequisite(s): MKTG610	3

Which class should I take? When should I take it?

See our Recommended Program Sequences:

Davenport is offering classes in-seat, real-time virtual and online for the spring/summer semester.

Marketing Graduate Certificate

Marketing Graduate Certificate

Major

Which class should I take? When should I take it?

Course Description